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Five Things Your Startup Has to Do, Even After Your App Is Built

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It would be great if you could put in all the work to develop an app, release it, and never have to think about it again. Unfortunately, that’s definitely not the case. Not if you want your app to perform well!

If you release your app and never do another thing to maintain or check up on it, you can bet that it won’t do what you want it to do for your startup. If it doesn’t perform the way it should, spending all that time creating it in the first place was a waste of time!

That doesn’t mean you have to figure out how to keep everything going yourself. You can still kick back and relax after you create your app if you get the right help.

Whether you choose to hire someone to maintain your app or not, here are the five things you have to do as long as your app is in existence.


Security is a big deal. “Security is a big concern for mobile apps, and you’ll pay for firewalls, encryptions, and compliance,” according to BuildFire. They drive home the importance of security by adding, “A data leak can leave you fined in the millions in court.”

It is important that you keep user information secure, and it’s not just credit card information either. Users don’t want their personal information shared with others without their permission. That includes protecting all identifying information, as well as their habits when using the app.


It’s true that your app may be the very best it can be the day it is released, but the app world changes minute by minute. A highly useful app one minute can become obsolete the next. It’s important to update your app to keep up with the competition.

That’s not the only reason to update your app. Regular updates can show users that you are actively involved in the maintenance of your app. It increases app ratings, which can have a huge impact on new users who are willing to download your app for the first time.


Getting feedback is great, especially if it’s positive, because it can increase downloads. It is also a great way to increase app store optimization so new users can find your app easily when conducting a search.

You may be tempted to allow the feedback of your app to do its own thing, but it’s something you need to keep a close eye on as your app evolves.

A few tips include:

  • Encouraging users to leave a review when they open their app
  • Incentivize reviews with in-app perks
  • Respond to negative reviews
  • Use information in the reviews to create user-friendly updates


You want your app to be successful, but do you really know what that means? You can’t just hope to wake up one morning to discover hundreds of thousands of people have downloaded your app. You have to make sure it’s scalable first.

Scalability refers to a system’s ability to handle increased loads. You may start your app with a single server and database, but that’s just asking for failure when more and more people download your app.

Instead, you should build your app with load balancers and autoscalers. Then, when you notice an uptick in downloads or usage, you can quickly, easily, and effortlessly adjust to accommodate your users. It will provide users with a smoother experience and it will decrease the chances of a system failure, all while enabling your app to get as popular as possible.


There’s no point in maintaining an app that people don’t use. It’s your job, even long after your app has been released, to check on the data.

There are many different app analytic services out there. You can also build one just for your particular app. Using one will enable you to discover information about how your app is performing, which includes:

  • Number of new downloads
  • Number of users actively using the app
  • Measure of app revenue
  • Visualization of navigation paths
  • Track in-app user actions
  • And much more

Based on this information, you can tweak your app to make it more user-friendly. For example, an average navigation path that requires three clicks could be reduced to just one.

Your app is a living, breathing representation of your business. It’s your job to ensure it continues to represent your business well. Pay attention to these five things after your app is created to ensure it enjoys continued success.

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