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Email marketing can be a great way for small businesses to reach out and communicate with their leads and consumers. As per recent studies, more than 80% of SMB professionals say that email marketing is the best tool for driving sales and customer retention.
Email marketing works for all businesses, especially the small B2B ones. In fact, multiple surveys were done which shows that B2B driven audiences consider email as the 3rd most influential source of information. If you own a business, then you are in the right place, we are here to provide you with all the information you need regarding Email marketing.
Before we get into it, let us understand that in order to perform efficient email marketing, we need a list of companies. There are many websites available that you can choose from to obtain a list that suits your needs.
Reasons why Email Marketing is so important
Social Media Marketing is extremely important for any business to build a relationship with the audience, but it is only the first step towards conversion. The main stage is email marketing where the conversions happen. Email marketing provides us with the opportunities to perform 1 on 1 interaction with customers and providing them reasons to hire you.
Email marketing is cost-effective
One of the best reasons to perform email marketing is that it is inexpensive and effective. With proper email marketing, you will be able to reach a large number of customers with almost nothing per email. This is perfect for small businesses as they do not have the budget to perform traditional marketing in Televisions or Radios.
Email marketing has a high ROI
Seeing how emails have an unmatched ability to perform conversions, it makes sense that emails have a really high ROI. Every dollar you spend on email marketing gives an average return on investment of 38 bucks.
People are always checking their emails
In today’s world, everyone is busy on their smartphones. With easy access to smartphones and the internet, people are constantly checking their socials and emails. With email marketing, you will be able to communicate with customers extremely fast.
Few ways in which you can develop an email marketing strategy for small businesses are
Provide Email Newsletters
Providing Email Newsletters can be a great way to regularly stay in touch with your subscribers. You can use these newsletters to educate your customers and subscribers, develop a brand image, build stronger relationships with your customers, etc. If you place the right cards, this can be the perfect way to turn your leads into customers.
Provide them Incentives
Ask yourself, why should someone give you their private email id? What benefit will it bring them? You need to show the benefits of subscribing to your newsletters in the registration box. You can provide them with small things such as eBooks, discount coupons, etc.
Decide what emails to send
Once you have started growing, you need to provide different emails to different audiences. Always provide them with weekly or monthly newsletters and along with that, you can give them promotional emails for special sales, seasonal messages, emails regarding loyalty programs for your dedicated customers, and transaction receipts.
These will vary from business to business, the main thing to remember here is that no matter what email you send, it must provide some value to your customer.
Make sure to read this article to the end and you will have a good understanding of the power of email marketing. We wish you all the best with your venture. Good luck!