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“The complete guide to creating a professional website in 2019. Everything you need to know from graphics, to texts, to SEO”
Creating a professional website in 2019; is it useful for a company and how do you to promote it? In this guide, we will answer these questions and explain the steps necessary to create a professional website.
We will cover the most important things you need to know in advance, regardless of the technology or platform you will be using.
We’ll take look at the most common platforms, which are the foundation for your website.
They range from simple platforms that offer only a few options to more advanced ones, such as WordPress or tools for HubSpot web design which offer a wider range of choices. The first ones require very little work on your part but often they are very limited, with the second option it is slightly more complicated but you have much more freedom and you can do more things. Plus it can be a lot of fun.
Why Create a Professional Website for your Company in 2019
There are many different ways to promote and sell your products and services online: Facebook, Twitter, Instagram, Pinterest, e-commerce platforms, etc. In fact, you may think you no longer need a website.
The truth is that today, more than ever, a site is still something that every company cannot do without.
There are many reasons that justify this statement. A site allows you to check the brand, data, content and security. And finally, the most important reason: relying on other sites to build your business is like building your house on someone else’s land. Facebook, Instagram, Twitter, Pinterest and other platforms often change their policies and you can never be sure that your content and identity are well protected if you rely on them.
This is why we think that a site entirely under your control, like a site created with WordPress, is the safest and most suitable way to create a professional website. It’s a simple but advanced way to make sure that you and not a third party controls your content and your traffic.
Many companies have had major problems because Google or Facebook have suddenly changed their policies without warning. This does not happen when you own a site entirely controlled by you. Obviously you can use all the other tools to give visibility and promote your site.
That being said, there are many ways to create a professional website and what you choose depends heavily on your business goals and the type of digital marketing strategies you wish to implement.
First, let’s take a look at the kind of websites you can build
Different types of websites
The portfolio website is a basic site whose specific objective is to present visitors with the products or services that represent your business. Generally represents the first step to create a professional website, which over time will serve as a basis to integrate more advanced features to increase the visibility of your brand.
This type of website is designed to sell one or more products or services. They can be physical or digital products. It could also be an affiliate marketing website that sells the products of other people or companies.
A branding site is focused on adding value to the corporate image. Here the main objective is to present the information of the company and everything that revolves around it, using all the marketing material that could work for this purpose.
Site for Lead Generation
A lead is a user who has actively expressed interest in your products or services. The goal of this kind of website is to maximize conversions and collect data on potential buyers of your products or services. Usually, specific landing pages are created around this goal.
This type of website is suitable for content-based companies. Obviously all websites need content, but for most companies the content is not the product itself.
This is a type of website whose main goal is to provide customer support. The content, in this case, depends on the type of products or services you provide. It could be a forum or it could contain support documents and information that help customers find solutions to problems related to your product or service.
These are the most common types of websites. When a professional or you set out to create a professional website, they can help you identify the type of communication and marketing strategy you need to use.
In the real world, a business website often contains many aspects of each of these different types of sites. For example, a branding website may contain the company blog and other features for lead generation.
Who is your Ideal Visitor?
To create a professional and effective website for your business, it is essential to create a direct, deep and profitable connection with your customers. An old friend of mine, a real marketing professional and a serial entrepreneur, always tells me:
To create the connection, you need to communicate with customers and make them feel like they have finally found what they were looking for. This is much easier to say than to do, but with a little work you can make it happen.
A tried and true way to create a “person” (a portrait of your ideal client) is to create an “empath map“. The writer who invented this process is David Gray, author of “The Connected Company” and “Gamestorming“.
An empathic map can vary in shape and size, but the basic elements are a blackboard divided into four quadrants: “Thinking”, “Seeing”, “Doing”, “Feeling”.
Even if creating a professional website brings to mind more technical things than empathizing with your ideal client, you should not underestimate this aspect absolutely.
One of the most common reasons why websites fail is that they don’t define exactly what they want to get. To create a professional website you must have very clear goals.
Regarding project management, there is a proven strategy to set goals based on an easy-to-remember acronym: SMART Means: specific, measurable, assignable, realistic and time-related.
This approach will provide you with a framework that will increase your chances of achieving your goals.
The different types of possible objectives can be defined in relation to the different company sectors:
Generate traffic, engage potential customers, generate contacts and reactivate existing customers
Help close sales by validating and supporting communications from the sales team
Improve customer satisfaction through a first-class service
Simplify and optimize content updates and website management
Integrate with other systems; meet security, performance and scalability requirements
Reduce costs by optimizing and automating workflows and activities
Attract and recruit new employees and support current employees
Increase company profits and increase profitability
It is important to define very specific goals for the website. When you have a list of goals, it will be easier for you to complete the next parts of the process.
Now that the goals for the website are set, it’s time to choose a domain name if you don’t already have one. It is not strictly necessary to have a domain to create a professional website, but surely this becomes essential when you want to publish it and associate it strongly with your brand or product.
The best option in this case is to have a domain name that is the same as your company or product. Often this is not possible, because those names are already registered by someone else. But you can try to add combinations of words that are very close to the original and that are still available.
If your company or product does not have a name yet, when you decide what it should be you can check whether the corresponding domain name is registered or not.
The best tools to generate names, check if they are available and buy associated domains are:
- Find one that is easy to spell.
- Make sure it reflects the name of your business.
- Stay away from dashes and numbers.
- Register your domain name
- Use a reliable domain registrar
- Consider substitute registration (.net, .info)
- Protect your private information with WhoisGuard protection
Having an online presence will help you launch your business and increase your current clientele. Let’s learn how to create a professional website using WordPress.
Create a Website Using WordPress
Want to learn how to create a website with WordPress? Good choice!
Without a doubt, WordPress is the ideal platform to learn how to create a showcase website, eCommerce, multilingual or even just blog. If you still don’t know how it works, our guide will help you find your way around and find out everything you can do.
Creating a website with WordPress is relatively simple and fast. Moreover, today, the cost to create a site is quite low compared to 10 years ago, for example.
By learning how to use WordPress and following the advice contained in this guide, you will not only be able to make your website with little money, but you will always be in control of your site!
To create WordPress website you will have to do the following:
- Get Web Hosting and Domain
- Install WordPress
- Install WordPress Theme
- Build your Website (or Blog)
- Install Plugins
Now let’s follow my guide:
Get Web Hosting and Domain
I recommend using SiteGround web hosting. They recommend it as web hosting for WordPress directly on the wordpress.org page. It is also very popular in the WordPress community.
Yes, you could also use free web hosting, but we don’t recommend it, because WordPress needs a database to work and even the best free web hosts have problems with this.
I recommend installing WordPress using the one-click WP installation option on the SiteGround control panel. It is very fast and easy. Just look for the «WordPress Installer» icon on the control panel, click on it, then fill in all the details and click on «Install». Too easy.
Install WordPress Theme
When you have the WordPress installed, it’s time to select a WordPress theme for your website. You may be fine with the WP default theme, but the theme that we recommend is the Divi Theme. It is a very handsome theme with which you can build beautiful web pages of any kind. It also has the Divi Builder with which you can create interesting web pages without the need for programming knowledge using its drag & drop builder.
Build your Website
To build your web page or blog, you will have to create your page with the Divi Builder (or with another WordPress theme) and write your content.
The last step is to install some WordPress plugins. I recommend 2 premium plugins, Bloom and Monarch. Bloom is good if you want to get email subscribers (if you use MailChimp for example) and Monarch is a good plugin for social media sharing buttons (you can see them on the left of the screen on this website).
We also recommend All In One SEO Pack (you might prefer Yoast SEO, which is a good SEO plugin too). Other plugins that we recommend are Akismet (to avoid comment spam) and UpdraftPlus.
We hope it will help you create a beautiful WordPress website.
Create a Website using HubSpot
HubSpot has a platform called COS, a web page creator that has an award-winning support team which makes it easier for you to do HubSpot web design.
Your web page from HubSpot will have all the technological elements necessary to keep up with large companies.
HubSpot offers a complete suite of content, marketing and sales tools. That is, it is not a CMS platform, but a set of digital solutions designed exclusively for business.
The sites created with HubSpot naturally integrate the techniques and technologies of inbound marketing: the software includes a CRM, email marketing tools, a CMS optimized for SEO, a hub for the management of social networks, calendar, project management, analytics detailed.
HubSpot COS is the Content Optimization System of HubSpot. With it you can build a powerful website that is optimized for each device, customized for each visitor and integrated with all your marketing tools thanks to the native integration with HubSpot COS.
Creating a website on HubSpot is easy:
- First click “Content” and dropdown to click “Landing Pages”.
- Click “Create Landing Pages”
- Name your page
- Click “ Create page”
“Select a Template” that you like the most. Click on template you have chosen for your website. On selected template, you easily modify as per your requirements. You can edit text, images and other modules.
Click on the “edit modules” options to add more functionally on your website.
You can edit Image, Banner Text and more. After getting what you want, it’s time to add content.
Go back to dashboard and click “Content” and “Website pages”.
Just like landing page, click on “Create website page” and name your page. You will again choose template and modules.
Add Social Media
If want to add social media account on your website click “Social” on your dashboard. With this you can easily add content from your HubSpot dashboard.
To check website analytics, click “Reports” and then “Analytics Tools”. Install the tracking code by clicking “Install the tracking code” button.
Click on “Content” then “Blog” on your dashboard to create, publish, and monitor your blog posts.
Don’t you think HubSpot webdesign is easy intuitive?