It’s no secret that search engine optimization plays a crucial role in the success of any website on the world wide web today. Having a solid understanding of SEO is very important if you want to see your website ranking on the first page of search engines for your desired keywords. In this article we will give you a complete breakdown of what you need to do in order to make sure that your website is not only optimized for search, but that it also gets indexed well in popular search engines like Google, Yahoo and Bing. Let us first understand the 2 different aspects of SEO which are made up of on page seo and off page seo.
On Page SEO
This deals with the meta tags, content, style, navigation and structure of your blog. This is very important and the reality is that if you do not get your on page seo correct, you will have trouble ranking your website for your desired keywords regardless of how much you spend on link building. To start with, you need to make sure that every bit of content you add to your website is 100 percent unique and appealing to your readers. There are tools online such as copyscape that can help you check to see if your content is unique. Having unique content is very important as search engines are known to punish websites that use scraped or copied content on their websites. So always keep it unique, engaging and well optimized for your targeted keywords.
The second factor to talk about is your use of meta tags. This is your title, description and keywords used for the front page and also the inner pages of your website. Always try to include the main phrase you want to rank for in the title and description of your meta tags as this will help not only to rank your site for these keywords, but it will also increase your CTR (click through rate). This should be applied to both homepage and inner pages. You can make use of online meta tag checker tools to make sure this has been done correctly.
When choosing a website template you are engouraged to use one that has simple navigation and an attractive style. Remember, at the end of the day you want your visitors to move around your site easily and not have trouble finding pages. WordPress is a very popular CMS and offers a massive range of highly responsive themes for website today.
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Off page SEO
This is your link building. There are many ways that an individual or business can build backlinks to their websites including web 2.0 properties, guest posts, blog posts, blogroll links, homepage links, social bookmarks, press releases etc. One has to be very careful when doing link building as purchasing link packages or building links too fast can trigger penalties and negatively affect your rankings. Its important to build links slowly and to use different variations of your keywords and raw URL when building links. A combination of DOFOLLOW and NOFOLLOW is recommended with the majority being DOFOLLOW which passes link juice. Guest posts still remain the most powerful and effective method of link building to date.
Getting Your Site Indexed
Here are some tips to get your website indexed in search engines quickly. Once your website is completed, submit your website to Google & Bing webmaster tools. After this is done you will need to verify your site and also submit a sitemap file so that Google, Bing and Yahoo can crawl all the pages on your site. Once this is completed, you can do a few social bookmarks to your site to help get it indexed quicker.