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While there’s no easy answer to this question since there are hundreds, if not thousands, of factors that can affect the average time for websites to rank on Google, marketing data company Ahrefs decided to analyse petabytes of historical ranking data and give as a more quantifiable answer.
The Ahrefs team first took 2 million random keywords and pulled data on the Top 10 ranking pages for each of them to see how old the top-ranking pages are. It turned out that the average Top 10 ranking page is 2+ years old, while pages that rank at position #1 are almost 3 years old on average.
Ahrefs then randomly selected 2 million pages that were first seen by their crawler a year ago before tracking the position history of each page for any keyword it’s ranked for. The study showed that only 5.7% of all analysed pages ranked in the Top 10 search results within 1 year for at least 1 keyword. The majority of these 5.7% “lucky” pages managed to reach the Top 10 rank in approximately 61 to 182 days.
So what does this all mean for newly published pages? Take a look at the infographic below by The Website Group to find out.