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Every business will have great expectations when it comes to their website. A good website should clearly provide a way for potential customers and clients to discover who you are, and what you can offer.
As tech advancements seem to speed up at a rate of knots, making sure your website keeps up and handles the pressure going into 2019 should be a priority. Wondering how you can do this?
Read on for some handy pointers for giving your website maximum exposure this coming year.
Optimize for Voice Search
Voice search for many is now considered a mainstream method for communicating with customers. According to Google, 20 percent of mobile queries on via their app are voice searches. With a growing number of voice activated assistants added to the list, jumping on the bandwagon should be an important consideration for your company looking into the new year, if it hasn’t been considered already.
Why is this?
The phrases used when an individual searches for something via virtual assistant differ considerably to the phrases that would be typed into Google, so by optimizing for everyday language as opposed to targeted keywords, you can make sure you aren’t losing out on this valuable market. For example, ‘Best software podcast iPhone’ can produce dramatically different results compared to ‘What is the best podcast software available today.’ This line of thought applies to your company and the services you provide, too.
Consider Google Ads
Google Ads are another way you can give your website further exposure and reach out to potential customers. When utilized efficiently, Google Ads can see your company rise above the competition and provide tangible results when users are actively searching for the services you provide. By focusing on users who are at the purchasing stages of the digital sales funnel, you can see your website gain traffic and exposure, which can turn into sales. You can reach out to companies such as CPS Media who specialize in Google Ads consultancy, meaning your company is in the best hands with an advertising campaign that can guarantee a positive outcome.
Content is Still King
The golden oldie of digital marketing, content is still essential to get right for your website. It’s all very well and good to increase traffic, however you don’t want to lead users to your site to then see no further actions are taken. You can generate a sale by providing engaging, relevant, original content that appeals to your target audience. Some features to consider include :
- Blog posts
- Youtube Tutorials
- Inventive web design
- Creative color scheme
These are features that will all add value to your website, helping to develop your brand and get your message across to your target audience. Feedback options and chatbots prove to visitors you are keen to provide a personal service to each and every customer, while an easily navigational page and simple design mean you don’t leave visitors frustrated with clunky, slow loading confusing pages.
2019 looks to bring with it many advancements and changes in the way users search for services. Being a front runner in your industry can be tricky, but these handy tips can give your company a chance to gain more traction and exposure, with potentially a lot to gain.