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Without search engine optimization, websites will struggle to get noticed online. For any business website, this can be disastrous. However, if you are launching an ecommerce business, you won’t survive if people can’t find you.
When you first launch your ecommerce business, the decisions you take at the beginning with regards to your SEO strategy will have a significant impact on how you perform during those crucial early days.
There are lots of search engine providers today. Ecosia, for example, is an eco-friendly search engine that uses the profits it generates to plant trees. DuckDuckGo is a privacy-focused search engine. However, there are maybe 3 search engine providers – Bing, Yahoo and Google – that all other search engines rely on. In fact, most search engines fetch results through Bing and Yahoo.
But it is Google that is the undisputed champion of the search engine landscape. Google accounts for the vast majority of online services, so they are worthy of more of your attention than other search engines.
Keywords are the Key
Targeting the right keywords is essential if your SEO is going to be effective. If you are picking keywords almost at random to target for SEO, you are going to struggle. Instead, take the time to research which keywords are currently proving the most fruitful and which ones are not working for you. Targeting the right keywords will completely transform the effectiveness of your SEO efforts.
Invest in Better Strategies
There are a whole host of businesses out there who can provide you with top-quality specialized SEO services. If you have experience in SEO, but not specifically in relation to an e-commerce business, it can be very beneficial to bring in some more experienced outside help. It is definitely better to pay someone else to put forward a solid strategy for you, rather than banging your head against a wall and spending money getting nowhere.
Refine Your Platform
Some aspects of SEO require you to carefully manage artificial strategies. However, a lot of SEO will happen automatically if you are managing your business the right way. Ideally, you want to build your e-commerce platform with SEO in mind from the beginning. You can turn to businesses like CoSource, who can be found at www.cosource.com.au, to help you develop and design the right platform to hit the ground running.
Add a Blog and Keep Producing Great Content
A blog is an excellent way of adding value to your e-commerce platform and encouraging a steady stream of new visitors. A blog enables you to draw people towards your business who aren’t necessarily looking to buy something. However, once they are on your platform, you then have the opportunity to convert them into paying customers.
Search engine optimization is vital for any business or website operating today. Just as brick and mortar stores need to promote themselves to make people aware of their existence, ecommerce businesses need to work on their SEO. Whereas customers might wander past a physical store, they are most likely to discover your business through search engines. Make sure you have a solid SEO strategy in place to maximize your exposure.