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How to Market on Instagram

There are tons of social media outlets out there and it’s quite easy to look the other way when another social network gets mentioned. Marketers are faced with a lot of choices, responsibilities and managed social tasks when it comes to maintaining social media presence on networks like Google +, LinkedIn, Facebook, Twitter, and Instagram, to name a few.

Instagram has gained much popularity, especially after being acquired by Facebook.  How can brands and businesses build a good Instagram presence? How do you start engaging with followers, convert and drive sales? Below are some insightful strategies from a dozen Instagram marketing experts.

Instagram for Marketing

Instagram, is a social media network that shouldn’t be ignored.  Since Facebook’s acquired  Instagram in 2012, the platform has seen explosive growth, with over 800 million active users.

According to Forrester research, user interactions with brands on Instagram is 400% higher than on Facebook and Twitter, delivering 58 times more engagement per follower than Facebook and 120 times more engagement per follower than Twitter.  Those are numbers that make Instagram a top choice for marketers.

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Instagram Planning

Be clear on who you are marketing to.  Work to understand the demographics of what type of people live on Instagram and the content that works best. Give people something to care about and you will be rewarded.

When creating your Instagram profile, clearly define your purpose to your followers.  Define exactly who you are and what you are involved with. Set your brand apart. Think of your target audience with your social media strategy while building your brand.

Pick a perfect time for posting.  The right time to make an Instagram post depends on two key factors: What time zone the majority of your audience is in and what times they’re most active on Instagram. Mornings and evenings are the prime Instagram hours.

Hashtags

When you use hashtags on photos and followers click the company profile, businesses can include a link on that profile. Use that link to drive traffic to the website or an introductory offer.

Different hashtags resonate with different audiences.  Spend some time researching the tags that carry the most weight with your target market. A few searches will make it easy for you to see which hashtags attract the most attention on Instagram.

Like, Comment and Invite Friends

Like and comment on pictures with your target hashtags to get noticed by potential customers, and invite friends to your account.
Search for hashtags relevant to yours and comment.  This allows you to reach out to your target markets and a great way to gain new followers and creates mutual engagement and real friendship.  Let people know that you have joined Instagram by getting the word out.  Include the Instagram Follow Button on your blog or website. Let the subscribers of your newsletter know about your Instagram account through a short email.  These methods are another way to get a fresh set of eyes on your Instagram account.

Automating this procedure can be helpful, especially when you are trying to optimize your time.  Sitting around and liking all day, might be effective, but very time consuming.  Instagram Bots can help you automate engagement but auto-liking hashtags that you pick.

Consistency is Key

Be consistent in your posting and get people to remember you.  Instagram has an unlimited scrolling feed and (as long as it’s not annoying) there is usually no drop off in engagement for posting more.  Posting and commenting daily is often good to keep customers reminded for brand recognition.

 

Build A Growth Strategy

With consistency comes growth.  Analyze the effectiveness of your posts and campaigns and have a plan for growing.

Team Up with Other Influencers

Working together with other Instagram influencers within your industry is yet another great strategy for promoting your brand.  One of the best ways to build a following is to find industry influencers/followers who already have a dedicated audience.

Contests – Share comment like – Encouraging Engagement

Post about partner giveaways or your own for your followers.
Posting about giveaways and contents gives followers an incentive to follow and builds following through shares, giving your brand the opportunity to go viral.  Host an activity that will encourage engagement to invite users to come follow your brand on Instagram such a photo contest

Organic, Human Content

People often don’t like seeing advertising.
Making your posts more human and getting followers to relate builds trust, engages, and often helps in conversion.

Email Blasts

Let people know of your existence on Instagram
People love to see nice pictures.  If your business for example is in the business of travel, fashion, or any industry where images can attract attention, share pictures through an email blast and ask them to follow you on Instagram.

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