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Take a minute to think about all of your business expenses. There’s rent, utilities, stock, employee wages, office supplies, and more. The list goes on and on. With so many outgoings, wouldn’t it be nice to remove one outlay from the equation? Well that’s possible with your marketing budget.
That’s right: you can conduct all of your promotional efforts without needing to splash the cash. All you need is an internet connection, a plan, dedication, and some ingenuity. Of course, this doesn’t take into account the fact that time = money, and you will need to invest a sizeable chunk of time to produce a successful marketing campaign.
With that said, it’s time to explore the ways to market your business for ‘free’:
It’s social media. It doesn’t need any explanation. You know it’s free to use; it’s free to set up a business page on the likes of Facebook, Twitter, and Instagram, and you can instantly start advertising your products/services.
To ensure your social media efforts are worthwhile, there are various aspects to consider. For instance, you need to have a regular output of content to maximize your reach. Aim for at least one post daily on all social media platforms. Don’t forget to engage and interact with others. Also, remember that videos and images are the best way of grabbing the attention of those scrolling through their social media feeds.
Have a Website? Look at SEO
Okay, running a website will generally incur a cost of some kind. However, if you already have a website up before these marketing efforts begin, does the site even count as a marketing-related expense? For the sake of this article, just answer ‘no’.
Anyway, if your website is simply a run-of-the-mill business page with an ‘About Us’ section, contact details, and so on, you’re leaving a lot of untapped potential on the table. With an active blog and the implementation of search engine optimization (SEO) tactics, you could begin reaching a whole new audience.
No matter how many guides you read, understand that SEO is a complex and ever-evolving beast. It’s difficult to harness its potential and rise up the Google ranks without being an expert. With that in mind — and although it goes against the ethos of this article — don’t be scared to hire a local marketing company to do the heavy lifting for you. If you live in Essex for example, simply do a quick search for digital marketing companies in Essex, and select the best option for your needs. It’s recommended to go with a local marketing company as they will typically supply greater personal service, and they also have the ability to tap into their relationships with local media.
Get Listed Locally
Getting your business locally listed on Google My Business brings with it a number of advantages. Firstly, your company is easier to find during Google searches. Your business will also appear on Google Maps. Then once your website is represented via this local listing, begin asking your customers to leave favorable reviews.
If you rack in a series of five-star ratings, other potential clients will be more inclined to place their trust into your company.
Google Places isn’t the only show in town, either. Don’t forget to add your business to Yahoo Local as well.