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How to Select the Best Business Name

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Many business owners have lost great opportunities simply because the name they chose is not right. Maybe the name does not rhyme with customer expectation.

It may sound like a simple thing but the name of the business you choose can make the difference for you. What you do is recognized and accepted by the name you pick.

There are many ways to come up with a good name.  This can also relate to products as well. If you are in a hurry, you can use a business name generator.  Or do it manually. Either way, there are several things to put into consideration. And that is why this article will helpful for you.

Let the audience relate with you

This is the most important consideration. It is the beginning of a great journey for you so you must ensure you have given it your best.

The truth is, you will have a better chance to attract the attention of many customers with a good business name. Coming up with one, therefore, involves more than just the name.

The name might appeal to you but fail to grasp the attention of your customers. Makes sure this never happens. Give it a touch that appeals to you and at the same time appeals to your customers. It must reflect the identity and goals of your business as a number one marketing tool.

Avoid copying what your competition is using

If you want to fail before you even start, choose a name without considering your competition. You should aim at creating a competition that is nothing close to what your competition has.

First of all, it is illegal to do that; you can be accused of trademark infringement. Secondly, you will be confusing your customers as they may not know who you are. You don’t want your audience to think you are someone else.

Create a visual of the name

At the end of the day, when all that is said is done, you might want to advertise your name. But before you even get to that, you should try to visualize your name. Try to imagine how it will look like on different advertising media – print, radio, and television.

There is power in a wrong name and you should not make a mistake of overlooking that. If for example, your business has gone wide, it will cost you a lot to re-brand when you want to repair it.

Make it web-friendly

A business that does not have a website today might not go far. The internet has simply become the new medium of communication. You are therefore going to have to put your name on the web.

Do not come up with a name that is too lengthy. Sometimes you can come up with great business names only to find out they are taken on the web already.

Research first.


Coming up with a great business name is the same as coming up with a great business idea. Take your time to research and because it is your important investment.

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