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How WordPress Provides the Perfect Platform for Augmenting Brand Visibility

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With small and medium businesses slowly recognizing the value of an online presence, WordPress’s popularity is hitting the roof. It clearly reins over other platforms with 30% of the top 10 million websites on the web being created with its help. That means, almost 75,000,000 websites are using WordPress right now!

As an open source content management system (CMS), WordPress helps to create websites without developers and designers intruding at every step. Businesses can establish their brand online and can expand as per their wishes.

Additionally, WordPress extensions equip entrepreneurs with the ability to reach out to prospective clients as well as enhance the visibility of their brand online. It supports multiple browsers, opens up smoothly on a number of devices and lets them upload multimedia files in a variety of formats. At the same time,

WordPress design and development services are affordable, so many start-ups opt for WordPress websites to reach their target audience.

Here are more reasons for getting a WordPress website!

SMO and SEO Friendly Websites

WordPress’s third-party integrations lend it an edge over other content management systems such as Drupal and Joomla. It offers impressive on-site SEO tools which make Google indexing easy.

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Additionally, WordPress was made as a blogging platform and so it provides a concrete foundation to find the target audience for your content.

The speed of a site plays a huge role when it comes to Google rankings. For this, templates can be optimized and the power of plugins can be harnessed to ensure quicker loading of websites.

Its clean mobile-friendly permalink structure leads to an increase in click-through-rate (CTR). Adding targeted keywords in the metadata also makes the website stand out.

If business sites are not social media friendly, such entrepreneurs seriously need to re-think their online business strategies. On an average, people spend around 135 minutes browsing through social media feeds on a daily basis.

So, WordPress has a host of in-built SMO plugins which can connect you to your followers anywhere, anytime. Consequently, get hold of a WordPress Web Development Company which can aid in SEO and SMO.

Tight Security!

WordPress helps to create enterprise-class websites by guaranteeing data security. It has plugins to protect sites from hackers and malware. Additionally, SSL certificates are acquired by your website the moment it goes online. Firewalls shield your sites at all times and WordPress redirects unsafe HTTP requests to the HTTPS version.

Its plugins help to ensure the security of user data. Payment gateways are made secure with the help of extra encryptions as well as CAPTCHAs which can be added to the log-in page. Third-party security plugins such as JetPack for WordPressWordFence, and iThemes Security can also be acquired to shield your website against potential attacks.

But, if one has a limited understanding of the intricacies of how a website functions, it is best to look for a WordPress Web Development Company to safeguard your website. But, WordPress also rolls out updated versions, themes and plugins to help you in your crusade against hackers!

Customizable

WordPress websites can be set up in a few minutes and can be updated on the go! These websites are extremely easy to manage and can be customized according to the changing business landscape.

Additionally, it is much easier to convert a WordPress website to a web hosting account when online expansion plans of the business are in motion.

Not only does it make the creation of landing pages simpler with the help of plugins, it is also scalable which is extremely necessary for start-ups. And if fresh content is your thing, remember that WordPress makes the adding of pages and posts easier. This is the reason why many world-renowned brands have turned to WordPress to augment their online presence.

WordPress also offers a variety of themes to build an industry-specific website. No matter which industry you belong to – food & beverages, entertainment, education, finance – it has a theme for everyone! If custom-made themes development is your thing, look for Custom Web Development Services online. These services can help you if you want unique designs which represent the ethos of your company.

WordPress lets you run a functional website and cleans it up to make it look mobile-ready. It is flexible; you can use it as a repository for your personal thoughts or build it as an e-commerce platform. But, on the other hand, when you need to add extra features to your traditional web-hosted site, you need an army of coders!

Wrapping up

WordPress can help small as well as big; reputed brands grow because it offers simplicity. Anyone with some knowledge of PHP and MySQL can use the platform to convert online traffic into leads. It also helps to keep a tab on user behaviour with the help of intelligent graphs and charts. So make the switch today!

Author Bio: Sandeep Parihar is an SEO Expert at Pixlogix: PSD to WordPress Conversion Service Company. He is a digital marketing, SEO, and blogging enthusiast. He loves doing research, writing, travel, music and exploring life. He is a passionate learner and dreamer. You can follow us on Twitter.
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