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Is It a Good Idea for an Ecommerce Business to Invest in SEO?

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Forty-four percent of all shopping experiences begin with Google searches. Thirty-nine percent of global Ecommerce users arrive at any online store through searches. While 35 percent of this is an organic reach, 4 percent is delivered through paid reach. These statistics signify that search engines are a central platform for any Ecommerce business.

And when we think of search engines, you are bound to think of SEO. Think about it. There are millions of websites currently functioning online. How do you ensure that your site is chosen among all the others? You do so optimizing your website for search engines, and thereby improving your ranking.

Here is why It is a good idea for an Ecommerce business to invest in SEO.

SEO helps create traffic which leads to enhanced sales

Let’s say you created the perfect Ecommerce store. Whether it be a smooth interface or an uninterrupted shopping experience, you have managed to deliver it all. However, the question arises how your customers will find you online? What good is all your effort, if they won’t be clicking on your website in the first place.

This is where SEO comes in. SEO helps drive traffic to your website by giving your store a high SERP. According to research conducted by Monetate, at least 2.5 percent of the traffic to any Ecommerce website convert to customers. Since SEO ensures that you get more traffic to your site, even with this conversion rate, you can expect more sales than before.

Your only shot at organic ranking

Since your business is present online, you need to rank high on search engines to attract people to your website. After all, only a few are likely to remember your domain name through your communications and visit your store directly.

SEO is the only way you can rank organically on search engines. All other methods are paid ranks and are also ineffective in the long-run. Whether it be Google Ads or conventional advertising, they are only as much effective as the money you spend on them. The moment you stop your investment, your rank will be lost.

However, this is not the case with SEO. SEO is a prolonged effort to attain a respectable ranking in search engines. While stopping your investment in SEO will sooner or later take a hit on your rank, this is bound to happen slowly and not all at once like paid to rank. There are some aspects of SEO, like the website and technical optimization that will be a one-time investment. The only thing that you need to work on continuously is content.  And that too reaps various benefits for your store. This includes building a positive brand image and improving your credibility in the market.

Ensuring improved brand equity

Marketers can argue that there are various other strategies via which you can improve traffic to your store. For instance, Pay-Per-Click (PPC) can help generate paid traffic to your platform. However, a sound SEO company will deliver a strategy that allows you to build brand equity along with short-term sales.

This is because while PPC campaigns might only attract customers through adverts or short term incentive, to attain a high SERP, SEO requires an overhaul of the entire Ecommerce experience. Google only ranks those stores highly which it feels delivers quality to its visitors. Therefore, to improve your ranking, you first need to improve your site.

This includes boosting its speed, optimizing its design, making it relevant to the target audience, etc. When you do it all, you are indirectly improving customer experience. And if customers are left satisfied with your Ecommerce platform, they are likely to come back, thereby leading to high brand equity.

Your competitors are doing it

Why is it a good idea for your Ecommerce store to invest in SEO? Well, because your competitors are likely doing it! SEO has become quite crucial in the past few years. The race to getting the number one rank of search engine platforms has become intense. Everyone wants the top spot. And they are willing to invest in getting it. When you search for an Ecommerce store, does your site feature a high rank? Well, unless you optimize your website, it won’t. All the first page results are your competitors. And they have invested in SEO to get there.

If you were to ignore SEO, you have no chance of getting a high ranking organically. Therefore, it is a good idea to use SEO for your Ecommerce store. If you don’t do it, your competitors will get all the traffic and hence sales.

SEO helps deliver a standard of quality

The various measures of SEO aren’t some random things that you must do to rank high on search engines. Google has chosen each factor very carefully. All search engines have one purpose- delivering the best experience to their platform users. In terms of website surfing, this call for lag-free websites that are relevant to what the said user is searching for.

When you develop SEO strategies, you are investing in building the quality of your own website. Since Google emphasizes comfort, relevance and agency of its audience, only those Ecommerce websites rank high that succeeds in delivering a given standard of quality. If you follow the algorithm changes and alter your store accordingly, you will automatically create a smooth and convenient shopping experience for your customers. Apart from getting people to your store, SEO therefore also helps in ensuring that those users convert into customers.

It is an excellent idea to invest in SEO because it plays a role in improving your store.

Conclusion

Developing a robust SEO strategy by using the services of a professional SEO company isn’t a value-addition strategy anymore. It is an essential factor for the sake of the success of your Ecommerce store.  The last thing you would want is to lose out on traffic because of a poor SEO strategy. Take your time and do research about potential companies to partner with. Regardless of who you select, the fact remains that you must invest in SEO.

Author Bio: Audrey Throne is a mother of a 3-year old and a professional blogger by choice. Throne is passionate about lifestyle, business, automotive, technology and management and blogs frequently on these topics. Find her on Twitter: @audrey_throne.

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  1. Some really useful resources!

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