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There are many digital marketing agencies out there, and they all promise the same thing. Top results on Google, Google AdWords, Google Rankings, Google MyBusiness, Google Analytics, and more. But the question is, are they really Google certified?
In today’s age, there are many SEO experts out there that claim that they are Google Certified. In this article, we’re going to help you answer the question you may have which is “Is my SEO consultant a Certified Google SEO Specialist?”
The Whole Truth and Nothing but the Truth.
There are many people who actually state that when you’re hiring an SEO expert, some of them will state that they’re Google SEO certified. This is one of the biggest lines of B.S. (for those of you who don’t know what that acronym stands for, Google search “what does b.s. mean” and you’ll get your expert’s certification) that a “SEO expert” can and will give you. There is NO SUCH THING AS GOOGLE SEO CERTIFICATION While normally we don’t use all caps as it can be bad in things such as SEO, we have to specify this and cannot stress this enough.
Google SEO certification doesn’t exist. Google provides certification for AdWords and other SEO related areas of expertise, but they do not have an entire entity. Though they’ve discussed it, there are many reasons why it could be a bad idea to have their own SEO certification.
Why Won’t Google Do It?
For multiple reasons; one is that they would have to actually train millions of users in SEO to become certified for starters. Along with this, they would have to ask for funding and payment. Google itself doesn’t ask for payment and they’ve never liked to.
They get things by content-related material, and have their own revenue properly built into their various systems. Not only this, but they’ll have to hire more people, and they don’t want anyone to have to pay to search.
What Other Certifications Does Google Have?
Google does have certification available for Google AdWords, Analytics, Digital Sales, a Developer cert, and even mobile site certifications. Why? Because these markets are in high demand, and these separate certifications are enough to completely say you are an SEO expert.
So, if your SEO consultant says they’re a certified Google SEO specialist, ask them what Google courses and exams they’ve completed and got certified in. If they can’t tell you, then don’t hire them.
The Conclusion: Stand Your Ground
When you ask that question above, then they need to step up and correctly answer these questions. There is no Google SEO Consultant Bad. However, there is Certification banners and they can be a Google partner.
There are two levels, a partner badge, and a Premier partner badge. If they have more than one person on their team that are certified, and have spent a lot on their own AdWords, plus meet the performance requirement from Google, then your SEO specialist just might have enough experience to be the one you are looking for.