Have you always wondered why your website is in a critical state? There could be a lot of factors why your website is failing. You have exhausted so many strategies and still nothing. What can you do to further understand your website’s SEO status?
Enter SEO website audit. This is a crucial first step for marketers or SEO specialists; it is a must undertaking to evaluate your SEO status. Generally, an exhaustive onsite SEO audit can take days or weeks as there are three crucial areas to consider:
- On-site SEO audit
- Technical site audit
- Link audit
An on-site SEO audit is a very comprehensive process (depending on your website). Let’s focus on that first. Before knowing how to conduct an onsite SEO audit, you should start with understanding what it is and what you can expect from it.
What is an SEO Audit?
SEO audit reveals ways to enhance or boost a company’s SEO campaign. The goal is identifying weak points in the campaign, which are hurting your website’s performance.
The process of an onsite SEO audit evaluates the effectiveness of your website in various areas. The SEO auditor checks your website from a checklist. Then, he/she gives recommendations on which areas need to be fixed and what must change to improve the performance of your SEO and overall website. There are three highlights you can expect from onsite SEO auditing:
- Descriptive analysis: This is a detailed analysis of your website’s performance in terms of search engine, social media, internal/external links, and all other information concerning your website’s current status
- List of solutions: Usually, this is in the form of a checklist. It also explains how to perform each and every course of action.
- Marketing strategy: Lastly, you should expect a comprehensive digital marketing strategy. This serves as an opportunity for you to take advantage of the available traffic sources on the Internet.
The SEO industry continues to evolve, and what is efficient today may no longer be working in a year. This is why it is important to perform regular SEO audits to guarantee that your website is adapting to the latest developments.
4 Key Mistakes To Avoid When Doing An Onsite SEO Audit
Generally, on-site SEO auditing starts with the obvious areas such as the title, keywords, and meta description tags. This can be quite exhaustive in terms of paperwork. Make sure to work according to the on-site SEO audit checklist to ensure that you are doing it effectively.
Meanwhile, the following are four key mistakes to avoid when performing an on-site SEO audit:
Not walking through the entire website
First of all, to ensure that you are able to diagnose your website’s problems, you must have a clear and absolute picture of what you are working on. Therefore, it is very essential to walk through your entire website. You are basically taking a shot in the dark if you make any changes without crawling through your website.
Avoid making this mistake because this process is a key component to an effective audit. It serves as a road map for all the other tasks, thus it should be the first step when doing on-site SEO auditing.
Lack of keyword research
A crucial step to rank successfully is doing keyword research. This way, you become aware of terms that are popularly searched for.
A few years back, a limited number of keywords have become a proven method across single pages. However, that has changed and the attention is now focused on broader keywords. Due to a demanded cutback in backlink anchor text, it is now possible to promote your web content by using a multiple range of keywords. You can also naturally incorporate further keywords into a content article and rank for various terms.
Simply speaking, if users and search engines cannot easily access your webpage, then all your efforts become worthless. The time and resources you invest in designing your pages and establishing your branded content have become ineffective. Having said that, you should get your website indexed by putting search engines best access.
Remember that accessibility is an influential component of on-site auditing. Failure to optimize this area can be a major deal-breaker to your SEO ranking.
Not prioritizing on-page ranking factors
Your webpage’s content and the titles leading to it are what makes your webpage valuable and worthy to be on top in search results. Eventually, this is why visitors stay on your website. It is crucial that you create a foundation of authentic, superb content.
When analyzing your website’s content, be vigilant on these three detrimental culprits:
- Duplicate content
- Keyword cannibalism
- Information architecture
An in-depth SEO audit is a task that takes a few days to accomplish, depending on the size of your website. Remember the key mistakes to avoid when conducting on-site SEO audits to ensure that you are able to identify all issues. If you want to know more about SEO audits and how to incorporate it with your website, U-Thrive Marketing Tulsa is here for you.
I am the founder of U-Thrive Marketing, Tulsa’s premier online marketing and website development firm. I have helped hundreds of businesses across Oklahoma and the rest of the US put their business on the map online. I specialise in generating more customers for the businesses I work with by utilising proven online marketing tactics such as SEO, PPC & Social Media marketing. I also have a team of experts that work on my team that specialise in website development, website design and graphic design. I have also been personally featured on many national and local publications related to online marketing.