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The importance of reviews to businesses today is well documented and undeniable. Research shows that up to 95% of customers check reviews for any product online before purchasing it. My personal experience seems to indicate as much!
At present, there are numerous review websites and applications available that function as public forums where people post about their experiences with a brand, product or business for all to see. Potential customers read these reviews and play a huge role in influencing their purchase decisions. Thus, excessive negative reviews online may easily cripple a business. However, if appropriately harnessed, positive reviews can be precisely what a business needs to take it to the next level.
Managing these reviews that could be coming in the hundreds over multiple platforms is not a task that can be achieved manually. Specific review management tools are usually needed that do this for you. Here are a few of the best tools that you might employ for your business:
Rize Reviews – Online review Management Company provides you with easy to use tool packed with tonnes of features. It offers a 2-week trial that cost only 5 dollars. After registering, all you have to do is hand them a list of at least 50 customers and watch them do the rest.
Rize will ask customers as politely as possible to leave reviews for your business. The positive reviews will then be integrated with and show up on the top 150 review websites available. Customers who leave negative reviews may then be contacted via email or text message to help provide further feedback which can then be used for real-world improvements.
Rize also provides a website widget which can be utilized as a smart marketing tool. This widget shows some of the best reviews of your product on your website thus making it easily accessible to potential buyers.
With over 16 million users worldwide including 800 major companies, Hootsuite is probably one of the best and most extensively used reputation management tools available. It can be considered a comprehensive if not complete social media management tool.
Pre-approved posts are stored on cloud data which are then posted by Hootsuite across all of a business’ social media pages in one go. As you can expect, this saves a considerable amount of time an effort and keeps your social media pages active and relevant.
It can also collect data from these sites using things such as hashtags, mentions, etc. to track how well your product is trending. It can do the same for competing products or services to see precisely where you stand when compared to the competition. Marketing can then be streamlined and targeted to specific groups from which the best response can be expected.
Hootsuite gives users a one-month free trial after which prices start from 20 dollars.
Review Trackers lets you manage your business reputation with ease. It syncs with over a hundred of the most used review platforms and compiles all reviews onto one platform. Social media managers can then easily access these reviews and address all of them in a timely and appropriate manner via one medium.
These comments can be used to gauge customer satisfaction and the shortcomings of business. Non-intrusive push notifications may be used to ask for more reviews and gain further clarity on the more pertinent issues. This way more studies can be collected, and the reputation of a business can grow exponentially.
This software helps you track a customer’s entire experience and pinpoint the best and worst parts about it. Review Trackers is best known for its award-winning customer support. No wonder it is the premier review management choice for over 40 thousand businesses today.
Webpunch is another review management company, but it does much more than just that. Not only does Webpunch collect reviews from customers, but it also helps business use them effectively for marketing.
Webpunch approaches clients and asked for their valuable feedback. Those who are determined to have had a great experience are then urged to leave their reviews on the most visited sites like Facebook, Google or Yelp. The best of these reviews are selected and placed in positions where potential customers can quickly come across them. For example, a glowing review or two may be placed next to an advertisement about the product. The ad in conjunction with the reviews strongly influences a buyer’s decision eventually leading to growth in the business.
As more buyers are brought into the fold, more reviews can be generated thus providing an ever-increasing pool of studies to use for marketing, and of course improvements as well. The overall result is that there is increased chatter about the brand and its reputation is driven through the roof.
Some other well-regarded companies that provide similar services include Mentionlytics, Review Wave, Percolate and Revetize among others. Each of these comes with its own set of benefits and perks.
No product or brand is perfect. Even the biggest multinationals need to self-reflect and look for areas to improve all the time. Customer reviews are one great way to do just that. Not only can a company use them to grow; instead, they can also be used to stay ahead of the times. Indeed, as the years go by, customer expectations may change drastically, and a business needs to adapt to that.
Any business will always aim to reach out to as broad an audience as possible. Sure, advertisements are one way to do that. However, online reviews, that have become widely popular over the past decade are another great resource that can be used to market to potential customers as well. After all, what better advertisement than the word of a happy customer? Think about it!
Because of their high stated importance, review management tools are all but a necessity for the modern business that wants to improve and grow. It is not a sane idea to compromise on the reputation of your business. It is better to keep your review-management armor with you so that you cross the puddles and keep growing.