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Learn about the Benefits of Linking Instagram and Facebook

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We are living in a digital age when social media has taken the world by storm. To achieve business success and increased social media presence, it pays when you leverage the platforms such as Instagram and Facebook.

When you link your social networking profiles, they become easily manageable as well. Then, does it make sense to link Facebook and Instagram?

The benefits include brand awareness, brand development, enhanced audience reach, and generating sales leads. Now, are these platforms the same? Are you supposed to post similar content on Instagram and Facebook? No, if you do not want to damage your brand image.

Read this article to learn more about the benefits of linking the two social sites.

The Integration Is Simple

When you have an Instagram account, open it.

Go to account settings and click on the three dots situated in the right of the screen.

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Go to ‘Linked Accounts’, choose Facebook, and enter your login details. The personal timeline is the same.

Click Facebook again and choose the option ‘Share to’ the business page of your preference.

Create a link between Instagram and Facebook on the Instagram side. That is because the content posted on Instagram will also work on Facebook, but not vice versa.

Reach Multiple Consumers

By linking the two sites, you can reach out to multiple audiences with the simple click of a button. You can also create a ‘two-hit’ ad stream. This way, you can reach to prospective clients who are connected to you on Instagram and Facebook. It means your post will reach double exposure with little effort on your end. What better way than this to earn free Instagram likes?

Pictures Speak Louder than Words

The greatest advantage is making the most of the high-resolution images on Instagram. That is because pictures speak a thousand words. People respond to visuals more than text. Leveraging photos and videos is one of the best ways to boost your brand image and highlight your products and services online. When you link the two platforms, sharing the photos becomes simpler, especially those you want your potential clients to see.

Both Platforms Work Together

You know that Facebook owns the photo-sharing site, Instagram. Therefore, both the platforms work together. This way, you gain maximum footing and convenience when you link the two social media sites. You can make the most of the exclusive functions that help you to monitor and manage your brand’s social media presence online. It will help you to drive engagement, sales, and build your business presence.

Builds Credibility

When you link the two sites, it sends out a strong message that your business has the authority and is reliable and dependable. All the major brands link Facebook and Instagram for improved business growth and expansion. Clients will perceive your brand as a forward-thinking one. They will know that you are one-step ahead to meet changing customer demands.

Conclusion

It is easy to get started. The process is fun and rewarding. Once you integrate Facebook and Instagram, you will gain in many ways. From more exposure, likes, and comments, the opportunities are endless.

Author Bio: Karen is a Business Tech Analyst. She is very responsible towards her job. She loves to share her knowledge and experience with her friends and colleagues.
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