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Lightning-Fast Loading Times: Is Your Website Being Slowed down by One of These 7 Elements?

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Did you know that page loading speed is one of the most important on-site SEO factors? It’s not only a matter of attaining the highest search engine rankings but also caring for the kind of user experience your visitors are having.

If you believe the loading times of your website could be improved, consider taking a look into the following 7 elements of it:

Slow Server

Your hosting plan and the location of the server both play a pivotal role in how fast your website loads up. You may have the best CMS in the world, but if your hosting plan needs an upgrade, it won’t do you any good. Shared hosting is great for smaller websites and blogs, but if you’re serious about your business, you should consider getting a dedicated hosting package.

Large Images

If you haven’t checked the size of your images before uploading them, you may have an issue that’s preventing your website from reaching its full performance potential. Not only do huge images consume a lot of bandwidth, they also make your website considerably slower.

Excess Plugins

WordPress users are quite familiar with plugins. They’re a great way to improve your website’s functionality and add new features to it. However, the more you have, the slower your website becomes. Therefore, it’s best to remove the ones you don’t need.

Unoptimized Code

If your website has a lot of custom coding, there’s going to be loading issues if it’s not optimized properly. For example, too many .css files mean too many requests, all of which negatively affects its loading speed.

Underutilized Caching

To minimize unnecessary requests and preserve your server’s resources, website caching should be activated. Some WordPress plugins, for instance, allow you to set exactly what should and shouldn’t be cached. In general, it’s a good idea to set your static pages to cached (e.g. ‘about us’ page) and exclude your dynamic pages (e.g. news posts).

Excessive Images

Large images aren’t the only problem you may have. If there’s too many of them, your website will take longer to load just because of a greater number of requests. Think about where a certain image is not needed and try to replace it with styled HTML if possible.

Too Much Javascript

Besides not being particularly SEO-friendly, having too much javascript creates additional requests, thus noticeably slowing down your website. To illustrate an example, every social sharing button is another piece of javascript that contributes to the overall loading time. If you’re on a shared hosting, only so many of these requests can be processed per second.

Conclusion

In modern times, people have short attention spans. Either you serve them what they want to see in a matter of seconds, or they’ll simply wander off to check out what your competitors can offer them. Since every webmaster in the world is fighting for their piece of the internet traffic pie, needlessly losing your visitors is something you can no longer afford. Does your website’s loading speed measure up?

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