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Local SEO for Franchises

Marketing franchise businesses across local networks is always a challenge for most franchises especially when it comes to SEO marketing. There is always a need to have multiple sites on one domain in order to achieve a higher ranking when it comes to search results. However, this is always a great dilemma for most franchise businesses as this does not guarantee the expected results.

The use of local SEO for franchises has emerged as a perfect solution to having successful marketing campaigns at the local networks. Proper execution of local SEO campaigns guarantees success, and the following are some strategies that need to be put into consideration when it comes to successful localization.

Focus on the Primary Website

The first area of focus when localizing marketing campaigns for franchise businesses is the primary website. It is advisable to avoid duplicate content by all means to have a successful campaign. The best way for franchisers to avoid duplicate content is by coming up with multiple versions of the original website for their franchisees. The multiple versions may have some varied images and a slightly different copy.

Targeted Localization

There are many instances where franchise businesses localize their SEO marketing campaigns without any specific target. It is difficult to achieve any significant gains by simply changing the headlines or the name of the city. Instead of only focusing on the geographical region or a city, it is a good idea to focus on a smaller locale such as neighborhoods for localization to have a greater impact.

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There is a need for more localized or personal campaigns when it comes to local SEO for franchises. Localized landing pages and sites should have unique RLs, and headings that are relevant to a particular local franchise business. It is possible to come up with immediate differentiators by including personalized information such as store hours, phone number, and the name of the business. Moreover, every specific location should have a social media account that is prominently displayed on the landing page with appropriate links or social sharing buttons.

Taking Advantage of Mobile Users

Some of the biggest brands at the national level have local franchises and it is important to ensure that all the local businesses are well marketed. The number of mobile phone users has grown in the last few years, and it is important to take advantage of this growing audience by providing convenience when it comes to a local search.

It is interesting to know that there are many mobile users that are not aware of franchise businesses in their locality, and this audience can be captured by coming up with mobile responsive sites. The user should always be given the first priority when creating a website as this guarantees successful SEO campaigns.

In conclusion, localization of marketing campaigns from national to local networks is an effective way of achieving business success. However, it takes good planning and SEO strategies to have successful marketing campaigns. Local SEO for franchises makes it possible for users to easily find franchises within their locality.

Examples of useful strategies to consider when it comes to local SEO for franchises include; focusing on the primary website, targeted localization, and capturing the mobile audience.

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2 comments

  1. This post is exactly what I’ve told my clients over and over again.
    I wonder if there will be a similar “mediation” for non-physical online businesses.
    Since geo-targeting only works for location-dependent businesses it’s interesting to see how Google will handle the global competition for e.g. internet businesses

  2. Remember, if the words aren’t written on your website, you can’t search or find it on the web.

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