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The Role Of IT In Compliance

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Owing to the benefit galore that it promises business, building your corporate culture around adherence to compliance is a necessity. A culture of compliance reduces the chances that your business will have to deal with non-compliance fines. It also protects you from most non-compliant risks, from the risk of data loss to the loss of compliance-conscious customers. While compliance officers …

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B2B Lead Generation Trends for 2019

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Applying B2B lead generation strategies help your business increase leads, maximize ROI, and most importantly grow your sales.“The best advertising is what satisfied customers do”  Philip Kotler. Definition of Lead In B2B marketing, “lead” is defined as the record of a person who shows interest in purchasing a product or acquiring a service. While there are several types of leads, the …

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A Slow Website Will Cost You Sales

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Amazon calculated that a page load slowdown of just one second could cost it $1.6 billion in sales each year. Google calculated that by slowing its search results by just four-tenths of a second they lose 8 million searches per day. Webpage speed is an important decision, given that the hosting you choose for your website can spell the difference …

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A guide to making your customers happy

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Customer satisfaction is a critical component in keeping the company afloat. Without customers, it is not possible to make money. Bad customer service can be costly to a business because it can lead to loss of a client and bad reputation. Therefore, good customer service is vital in ensuring that the client’s needs are adequately met. As a business owner, …

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