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Getting into search engine optimization (SEO) is a smart choice for any company, especially if you want to create a dominant presence in the market’s digital scene. “Attracting” the attention of search engines by using good “habits” can propel you to a position of relevance, making it easier for your clients to find you using search engines.
Of course, this doesn’t necessarily mean not “knowing” how to use SEO means you’re doomed to fail. This is what SEO companies are for – and sometimes hiring the right people to help you could be your best choice!
If you’re planning to hire an SEO company to up the ante of your marketing methods, it might help to first understand just why SEO is important in the first place. For instance, did you know that 79% of all global desktop search traffic is actually directed at Google? Other search engines, namely, Yahoo, Bing, and Baidu combined, only take around 19%. In other words, Google gets as much as 63,000 searches every second of any given day. If you can get the same number, imagine the traction your company would get. Moreover, “near me” searches in Google almost doubled in previous years, and people are four times more likely to visit physical locations that are within five (5) miles of their location. All this just goes to show how important SEO is in business nowadays.
SEO for Marketing: Getting a Company That Works for You
If you’re new in the SEO scene or if you’ve been struggling with your SEO strategies, a company like Houston SEO might be the solution to your woes. As they are experts in this field, you are better guided in achieving your marketing goals.
However, before you hire an SEO company, read on for some great tips:
Set clear your expectations of the company
One of the challenges when hiring an SEO company is a mismatch between your expectations and their output. However, sometimes, a huge part of what makes an SEO company’s performance “unsatisfactory” is the fact that the clients themselves aren’t fully aware of what you’re expecting. In your case, “increasing your rankings” is an obvious goal, but you need to be more specific. What image do you want your company to have on the Internet? Are you pushing for a more localized thrust to appeal to a local audience, or do you want a more generalized spin so you can attract international clients?
Look into the other clients of the SEO company
A lot of SEO companies can boast about their “skills” in their fancy websites. However, one of the most crucial aspects of reliability is experience. One of the best ways to confirm their expertise is asking them about their previous clients and how “successful” they were in their campaigns. You don’t have to demand actual data, but you can at least get some idea of how their clients are currently performing. Try to get contact information as well. If you talk with their previous clients properly, you may even be able to form connections with them.
Ask for an initial assessment of your current SEO strategies
Another crucial aspect of getting to know whether a company is right for you is how they make an initial assessment of your SEO performance. They can’t exactly make a proper proposal if they don’t give initial impressions. Examine their initial presentation, especially the way they communicate with you. It’s always good to work with a company that not only communicates properly but also is honest with their opinions and assessment.
Assess their initial plans for your business
Ask the SEO company what moves they would recommend you take to improve your performance. Evaluate whether or not such moves are aligned with your goals as a company. It should be clear from the very start that everything you do should achieve the overall vision of your business.
The Takeaway: Get the Right SEO Company for Your Needs
It’s important to remember that hiring an SEO company to help with your marketing is more than just “relying” on them. Being aware of what you’re pushing for and knowing what kind of help you want from an SEO company can spell the difference between a flop campaign and a successful one. Use the above tips to find an SEO company that understands your goals completely and meets your expectations.