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If you want to make a website that appeals to your audience and attracts clients, aim for a site with an “awesome” design that can achieve your company or personal goals. However, “awesome” isn’t enough a description to meet your demands. In fact, there are actually very specific ways you can mix and match design concepts to make a website that not only is attractive but also can attract clients for better conversions. How is this possible?
It might help to learn more about what good websites can do to you and your business. For instance, 95% of users consider a positive user experience as the most important indicator of satisfaction when visiting a website. In fact, 39% of users stop engaging with websites with slow loading times, and slow speeds can cost website owners as much as $2.6 billion in lost sales annually. Moreover, 47% of people believe sites shouldn’t take more than two seconds to load.
Make a Powerful Website: What Are Some Tips?
If you’re gunning for a powerful website, you’ve got to rely on good design and best practices. The website design team at ONE400 is very capable of fulfilling your web design objectives. But before you jump into creating or revamping your site, it’s important for you to know what you should be aiming for.
Here are some powerful tips you know:
Finalize your branding or your design
One of the most important things you should consider when creating a website is coming up with a design, and this is done through branding. Make sure that aesthetic elements, such as color scheme, logo, and typefaces, are memorable and coherent. This makes designing easier on your end, as you need to stick to your “statement” and “style”.
Have a voice and a personality to go along with your design
Another thing to consider when designing an excellent website is to make sure your branding personality matches your aesthetics. Determine the voice and the personality of your brand as a whole. How do you want your clients and customers to see it? Are you direct and formal? Are you jolly and friendly? Try to reflect this on the copy of your website, so your content can be easily integrated.
Optimize your website speed
Remember that one of the most attractive things a website should have is good and reliable speed, but this isn’t something that can be accomplished by your server only. You should make sure your website settings and codes are optimized for good loading speeds. For example, try to lay off the CSS and Flash unless extremely necessary, and try to condense your codes whenever possible. This also makes it easier for Google and other search engines to identify whether or not particular aspects of your website are “important.”
Make sure your website is compatible for viewing across multiple devices
This is sage advice that should be taken seriously. Your website should be compatible across multiple devices, especially because we’re living in a generation where almost everyone has more than two devices. Don’t test your mobile version speed with a desktop tester, though, as you will get inaccurate results. Make sure all of your website’s elements can load completely and fast in mobile versions and that your content can be viewed well by your audiences.
Use effective keywords
While designing your website, take your keywords into account. Do your research. Determine which keywords are the most effective in your niche and are attracting customers to your website. Apply and integrate this information in your website copy and content to draw in more customers and leads.
The Takeaway: Create a More Powerful Website with Good Design
It’s important to remember that websites should be created not just with a design in mind but with goals first. This way, you can tailor elements of your website design to achieve your business goals. Strive to learn more inbound marketing tips from reputable sources to keep you updated on your customers’ behavior and the latest strategies to satisfy their needs. Lastly, don’t be afraid to seek help from professionals if need be. With your drive and their expertise, you will surely achieve a website that delivers!