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Did you know that paid email hosting is very popular even if many email users rely on free email providers?
If you have been using Yahoo! Mail, Gmail, or AOL Mail, you should definitely think twice as the service you use has a huge impact on the success of your business. Nowadays, professional email hosting services are crucial if you want your business to soar. So, whether you own a small company or an enterprise organization, a paid email hosting service can help you be perceived as more professional while giving your team the tools you need to succeed.
Finding an email hosting provider nowadays is easier than ever as there are so many options available. However, before deciding which of those might be the right one for you, you might be wondering why you should choose a paid email hosting service instead of using free services.
The Perks of a Paid Email Hosting Service
So, you might be asking yourself why you should abandon the feature-rich and tested email services, such as Yahoo! Mail and choose paid email hosting providers instead. Well, there are plenty of reasons why you should pick paid providers.
There is no business or professional who doesn’t want to be taken seriously, which is why having an email address with the company’s domain name is an excellent way to boost credibility. A business that invests in their email hosting is more likely to be taken seriously, and it makes it easier for people to remember the name. So, not only does it help you build credibility, but it also subliminally promotes your brand name.
Let’s take a closer look at some of the reasons why using a paid email hosting service is crucial for your business:
Better Customer Service
A hosting company provides exceptional support and better customer service. So, in case you encounter any kind of issue, you can contact the hosting provider and get in touch with real people when you need assistance. According to Entrepreneur, you should choose a provider with qualified customer service agents available to answer your questions at any time.
A More Professional Look
Not having a website for your business and not using a paid email service is quite rare these days. So, your customers will get the impression that:
- You don’t care about their privacy.
- The emails you’re sending are from your personal account.
- You’re not professional and serious enough to get a domain name for your company.
To avoid this and portray a more professional look for your business, you should get a domain name and host for your company.
Improved Control Over Your Email
If your company has more than one email user, managing the accounts can be quite challenging. However, with the user-friendly control panels of paid hosting services, you can easily delete, create, update passwords, and set mailbox size limits. Additionally, you will have full control of your own email system and you can decide on the amount of storage and the kind of features you’re going to use.
A Great Opportunity to Advertise Your Business
This might not be the first thing that comes to mind, but using free email services means that you are missing out on a valuable marketing strategy. With the use of your business name or domain in your email correspondence, you will enjoy the opportunity to advertise the name of your business. It’s free marketing, but with a very professional approach.
Lower the Likelihood of Your Email Being Mistaken for SPAM
These days, most spammers use free mail accounts and, because of this, SPAM filters are stricter for these services. However, if you choose to use a paid service, it will be less likely that your email will end up in the SPAM folder of the recipient. In fact, paid services will help you mitigate deliverability issues and help set up your email program for success. That’s what you really want, right?
Email Access During Website Downtime
It’s often the case that your email is tied to your DNS. Hence, when you experience a website downtime from your host, you will probably lose access to both your site and your email. To avoid this, you can either have multiple servers to keep your site working during downtime or have your email through a separate hosting provider. The latter will help you have separate servers and providers, letting you enjoy email access even if your website experiences downtime.
Access to Extra Features
If you have a website, we’ll assume that your website host provides you with great hosting plans that meet all of your needs when it comes to maintaining your site—but they aren’t experts when it comes to email. In fact, the email provided by your host usually comes with fewer features, lower security, and no calendar. On the other hand, with paid email hosting services, you get plenty of additional features because that’s their expertise.
Consequently, you can get a lot of extra space (sometimes up to 50GB), shared calendars, automated backups, and file storage. For instance, an affordable and quality email hosting provider is Domain Name Sanity. They will offer you the POP3 Access and IMAP Access features that aren’t so common among other email hosting providers.
24/7 Support and Reliability
Both security and reliability are some of the most important features that your email hosting provider should offer. After all, your business email has to work 24/7 because any downtime can cost you money. According to Gartner, the average cost of downtime in the IT industry can be around $5,600 per minute. And we bet that you don’t have that much money to lose for nothing, right?
That’s why the email host service you choose should provide you with specific and helpful support that works solely to keep your email server working. So, paid email hosting is extremely beneficial to have your data and resources protected. It’s always good to have a service you can rely on, instead of diving into the problems of downtime and IT issues that you can’t really handle yourself. Don’t you agree?
Having in mind that email is one of the crucial aspects of running a successful business, an email hosting service should thus be your priority. Paid email providers are responsible, accountable, and they don’t treat your email as a secondary product. You will have your email working 24/7, and you’ll be treated as a professional with a reputable company. Investing in a good paid email hosting service is the key to your company’s success, so give it a thought.