If you have a website or an internet-based business, then you must be pretty familiar with the term or have an idea of search engine optimization. Search engine optimization is a great way to increase your website’s visibility and also a superb way to generate and drive online traffic to your site directed from various search engines such as Google, Bing, Yahoo, Baidu, and Duckduckgo.
There are different types or rather approaches to the search engine optimization, and one the approaches that is gaining momentum among local business owners is the regional search engine optimization.
What is Regional SEO?
Regional SEO is a form of search engine optimization that targets an audience from a particular region or geographical region for internet marketing. For example, if you have a local eatery joint or an auto repair shop that is confined to a particular city, state or country, and is not doing well in that particular region, then you need a localized search optimization for your website.
While any website optimization process aims to increase your visibility and drive traffic to your site, you must admit that there’s no need or value in fighting for visitors in Delaware, Perth, or Paris if your eatery or auto repair joint is located in Cheshire. There’s absolutely no sense of having thousands of visitors who will never be your clients. And this is where the regional optimizations come into play.
How can Regional Optimization Help My Website?
The end goal of any optimization process is to get ranking and increase your traffic. However, unlike the general SEO, regional optimization does so in a faster and more efficient way.
The basis of regional optimization is based on site optimization for middle and low-frequency inquiries, meaning that your website will need less time to achieve a top regional position. And in case you site is relatively new, it’s more than likely to achieve the top position by the second or third month for one or more of your targeted keywords.
The larger advantage of regional optimization, however, is that it requires far less investment, with regards to money, time and effort required for ranking.
An often ignored benefit of the regional optimization is that if done by a professional internet marketing provider, your start can also start to rank for a large of variety of location-specific as well as generic keywords over time, making your site more visible even to the rest of the world.
Measures of Regional Optimization
There’s a lot that goes into ensuring that your website/business gets more traffic from a particular region. Some of the effective measures include;
Local directory submission: There are plenty of user-friendly directories, which support localized searches. When you register your websites with a local directory, it will ensure that your business is never left unnoticed.
Use of regionally based keywords: Incorporating localized keywords in your website play an important role in your website’s visibility. For instance, if an internet user is searching for “best eatery Cheshire,” then your site will be displayed at the top of the search results only if it has the keywords in place.
Domain name: Yes, the domain name should also reflect the region you’re targeting. It’s recommended that you’ve your domain name hosted by local servers and preferably have the domain of your state. By doing this, you will not only offer a more regional touch but also increase your accessibility.
Language search: Currently search engines support multilingual search, meaning that your website can be searched in different languages. Therefore apart from making your site multilingual, you should also emphasize on providing some of your content in your local language you’re targeting.
If you have a local business and plan on building your brand, regional optimization will help you on focusing on growing your website’s visibility, attracting new local customers and building a localized online presence.