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Search engine optimization, or SEO, remains an integral part of any digital marketing campaign, precisely because it’s the backbone of your presence online. Search engines crawl around websites on the internet and assess their “importance” to their respective audiences.
As such, it’s important you get on the good sides of search engines to be on the top of their rankings. Unfortunately, the desire for a lot of companies to reach this immediately may have led to the development of SEO practices that might seem to lead into “fast results” but may also end up extremely detrimental in the long run.
It may help to at least find out more about search engines before actually learning the wrong things people do for search engine optimization. For instance, did you know that daily searches on Google actually reach 1.2 trillion per year globally? That’s around 3.5 billion per day!
This means that Google handles as much as 79 percent of all global desktop search traffic, with rivals such as Yahoo, Bing, and Baidu only holding around 19 percent. And given that people are more inclined to visit stores within five miles of them after searching, and given how people are also more inclined to use “near me” searches in Google, it’s evident there are a lot of benefits to be gained when you find yourself on top of Google’s lists. Thing is, when people take the fast track to things, it’s not always going to end well.
SEO: Practices You Should Never Follow
If you’re pushing to get your search engine optimization game on, you’re likely going to need a good SEO agency to make sure everything functions in a smooth manner. After all, you won’t be getting results overnight, and so your approach towards SEO should be carefully planned and calculated. This unfortunately also means that some people tend to want to take a “fast route” and hope search engines don’t notice their bad behavior. Unfortunately, many times they do, and the setbacks they suffer can delay their development for months or even years. Here are some practices you may be tempted to do but should definitely avoid:
Spamming your content is a huge no for SEO
While it’s true that content is king in terms of building credibility with search engines, this doesn’t mean you should just hurriedly write content just for the sake of writing. Any SEO agency will tell you that content is important, yes, but you should only write content that is relevant to your audience and customers. This is because the point of SEO is to make sure only relevant content stays on top of their listings. As such, you should instead practice writing content that matters to your audience.
Do you stuff keywords for the sake of rankings?
While persistent keywords in an article do tell Google and other search engines that you want to rank for a particular phrase, you’re not supposed to just place them for the sake of placing them. Google and other search engines are capable of seeing whether or not your text is optimized for the keywords or not, so be very mindful with as to just how your should proceed with checking your keywords as part of your SEO strategy.
While guest posting is a good way of ensuring you get your website exposure in other parts of your niche, make sure you don’t just guest post for the sake of ranking. When you guest post to other sites, make sure you choose websites that are reliable and important in your niche. This at least allows you to piggyback on their recognition to help you propel your brand to newer heights. Don’t just guest post willy nilly, as this can harm your rankings.
Do not just accept low quality guest posts for content
Likewise, don’t just accept low quality guest posts for the sake of getting new content for your site. While it’s a good way to feature new writers, especially if they’re willing to pay to piggyback on your success, content that isn’t good enough can potentially harm your rankings in the long run. Be careful whenever you consider accepting guest posts and review their content properly.
Do not have too many advertisements on any one platform
While advertisements do help you with your revenue and for exposing other sponsors in your site, too many advertisements can hamper user experience and result in a bad reputation for your website. Make sure advertisements are properly placed and aren’t obtrusive.
Do not forget about prioritizing speed and loading times
Your website’s loading times are extremely essential when it comes to good SEO. Optimizing your code, your HTML, and your elements in order to load properly with the rest of your website can greatly enhance your users’ experience. This can be a good way for you to tell search engines that you’re prioritizing user satisfaction and their benefits while using your site.
Do you rely on duplicate content just for the sake of publishing?
Content is king, yes, but sometimes a lot of people forget to prioritize relevance of content whenever they release some for their blog and other marketing platforms. Duplicate content doesn’t just pertain to plagiarised content, though, but rather duplicate content that just “copies” the essence of other pieces online. The hallmark to SEO in terms of content is to make sure your pieces are relevant and informative. This means it provides new information for readers to benefit from. Make sure you prioritize the message you want to send when making content.
The Takeaway: Good SEO Practice Should Not Be Hurried
When you’re looking into search engine optimization practices, you shouldn’t just look for methods that simply “work.” Rather, you should look for methods that can help you propel your digital marketing game over time. These are crucial differences you shouldn’t forget, as sometimes people just tend to go for practices that give them good short term results. Worst of all, these short term goals tend to bite in the long run. Especially if one were to consider the reality that short term SEO practices, especially when done in a bad way, can actually do more harm than good to overall rankings.