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It can be difficult for small businesses to fully utilize technological marketing means due to a lack of knowledge or a lack of funds. Either way, this puts small businesses at a distinct disadvantage from larger companies with deeper pockets.
The good news here is that there is one digital marketing strategy that any company of any size can use without spending an arm and a leg. This marketing method is called SEO which stands for Search Engine Optimization.
This is one of the easiest and most effective marketing methods currently available. Here you will find tips, advice, and information about how to get started with SEO for your small business.
You Need a Website
The first thing you need is a website and social media accounts. Without these two things, you will not be able to utilize SEO because all of the methods and techniques revolve around your website and social media accounts. Therefore, if you do not already have a website, the first step you need to take is to create one.
This can be done several different ways; the first way is by hiring a professional or digital agency to create a website for you. This a viable and excellent option; however, it is not the best option for small businesses that are trying to get their digital marketing set up on a strict budget.
The second option is to build a website yourself. This is only a viable option if you have a great deal of prior knowledge on how to build a website. It takes a specific knowledge base to be able to correctly do this on your own.
That brings us to option number three, using a premade website hosting service. This often the best option for many small businesses.
You Need Hosting
Now, you need to know how to go about setting up a website with a hosted service. The first step is to research different hosted services that are available. Each individual one is a little bit different and each one has its own pros and cons. After deciding on which service to use, you will need to set up an account with that service.
Depending on how much customization you want and exactly what your budget is, you will need to choose a plan. Most hosting services offer everything from free plans to cheap plans and premium services that are a bit more on the expensive side.
If all you can afford is the free plan, do not worry, you can absolutely make this work to your advantage. After setting up an account and choosing your plan, the next step is setting up the actual website. As a general rule, hosted sites have a variety of backgrounds, headers, and layouts for you to choose from. Be sure to choose colors and themes that match your logo and business themes.
After setting up the initial site it is time to begin adding content. This is where the SEO begins. You will begin by setting up your information page. This is where you will put your business description, business phone number, business email address, logo, and a photograph of your as the business owner as well as one of the front of the business.
Next, you will add a page dedicated to information about the products and/or services that you offer. Be sure to include prices, product description, and photo when relevant. Now that you have all of the base information that your potential customers will need, it is time to start adding content that will get your website noticed.
Keywords and Key Phrases
The key to getting your website noticed is to have a list of keywords and key phrases. These are very specific words and phrases that directly relate to your business and the products/services that you offer. You will need to be very careful and specific with your keywords. Some examples of keywords for a boat rental company are boat, pontoon, rental, lake, kayak, canoe, fishing boat, etc. You will want to use SEO analysis tools to pick your keywords and key phrases, one’s that target your industry, have high volume, and buyer intent.
After choosing your keywords and phrases you will need articles and information to post on your website that you can incorporate your keywords into. When writing these articles (or having them written), remember there is a fine line between using the keyword too many times and not enough times. Post these articles and information packets on a regular basis.
The next step to utilizing SEO is to have an abundance of social media accounts. You will want to start with the most prominent platforms such as Facebook, Twitter, Tumblr, and Reddit.
After setting up your accounts you will need to post on a regular basis; many platforms offer the ability to schedule posts which frees up a great deal of time. It is vital that you keep all of your social media accounts active. If you do not, it defeats the purpose of having the account in the first place. After you build up enough business, you will definitely want to consider hiring someone to manage all of your accounts so as to free up your time and attention.
After setting up all of your social media accounts and your website, the next step you need to take is to link all of your pages to each other. Your website should link to every one of your social media accounts and each social media page should link to various pages of your website.
You should connect to the homepage of your website as well as different pages with specific content that relates to the page or information that you are linking to.
Finally, you want to request that related bloggers, and businesses link to your website or one of your social media accounts. This is one of the best ways to build your SEO. The more backlinks you have the better you will rank in search engine results.
One way to accomplish this is by offering samples for review purpose to review bloggers. This way, you are not only building up your linkbacks, you are also building your reputation and authority in your area of expertise.
These are both vital aspects of building an SEO marketing platform. Even negative reviews (as long as there are not a lot of them) have the potential to help you build your business. For more information about SEO, be sure to check out Decrypted SEO Agency.