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There are many aspects of marketing that did not exist at one point in time. Digital marketing and technology is the new face of running a business. For many startups and small business, this can seem quite daunting. There is a fear of not having enough knowledge and also of not being able to afford professional help, ads, etc. The good news is that it is entirely possible to have fantastic digital marketing and effective SEO on a very small budget.
If you are looking for tips on how to set up your online presence and get your SEO plan in place, this is the article for you. Here you will find details that not only will show you how to set up SEO for your site, but also how to do it well on little to no budget.
The first thing you will need is an amazing website. There are three ways to do this. You can hire a professional. This is not an optimal option in this case, because it can get a bit pricey and the goal here is to spend as little as possible. You could build a site from scratch. This is a good option as far as budget goes, but the likelihood of having the knowledge and skill set necessary to do so is slim. You could have a friend or family member build a site for you, but the same problem presents itself here. You need a great site and unless you know an actual professional that will work pro bono, you need to choose a different option.
Finally, you can use a website hosting service. This is the best of these options. Essentially all website hosting services offer free plans and the paid plans are very inexpensive. This fact makes this an excellent choice for very low or non-existent budgets. There are quite a few hosting services to choose from, so your first step will be to research your options and choose the one that is best for you and your needs. There will be different customization options, different plan pricing, different URL availabilities, and different ease of access qualities. Be sure to choose a hosting service wisely because once you have a site up and running, that will be your landing point for everything else and you won’t be able to change it later on.
If you are unsure of which one to choose, here is a quick tip. Set up a free account with several different services. Take about a few weeks to explore each one’s capabilities and accessibility. Take the different features for a spin and see which one is the best choice. Keep in mind that this is nothing more than a trial so refrain from promoting any of these test sites. After you make a choice as to which one is best, simply delete the extras and then begin to develop the chosen one.
Effective Website that Converts
Not that you have a site, it is time to fully customize it to its optimal potential. The first thing to consider is the background and the headers and banners. This is what will catch customers eyes as the first pull up your site. Generally, hosting services offer a wide range of backgrounds, themes, and designs to choose from. All you have to do is sort through them until you find the one you like. Of course, this decision should be about more than just liking the look of the theme. The colors should match up with some aspect of your business. Generally, it is a good idea to match up the colors to either the logo, storefront, or most popular product. The font is another big consideration. It should reflect the tone of your business as well as be pleasing to the eye. It may take a couple of tries to find what works best, but that is okay. Remember, it is fine if you do not pick the perfect theme from the get-go. It will likely take a trial and error period to really find the best fit. Your logo should be front and center on your homepage. Generally speaking, it is a valid, even brilliant idea to have the logo at the top of every page. This way, consumers will never be in doubt as to what site they are visiting.
Now that you have a great site, it is time to begin filling it with all of the wonderful content that will not only provide information but also act as SEO (Search Engine Optimization). The first step, of course, is to make sure that all of your contact and ordering information is easily located and prominently placed. There should also be a page for pictures of the company building, inside and out as well as of products.
After all of this vital information has been placed appropriately it is time to start with the SEO content.
SEO is all about keywords and key phrases. Therefore, you now need to choose a keyword that matches up with your company and your products or services. For example, if you run a sporting goods store you may choose keywords such as “hunting, fishing, outdoors, sportsman, rods and reels, camping”. After choosing your keywords you will need to acquire content with these keywords strategically placed to post on your site.
Small Budget Tips
One option is to hire someone to write this content for you, but since that requires spending money and this article is all about sticking to a budget, let’s look at other options.
One option is to write it yourself. This is a good idea if you feel that you have the skill set to do so if not, don’t worry.
There are a few ways to get the work done cheaply. Some writers will offer a free trial article while others offer a discount to first-time customers. It may take some research, but remember, all you need is a few pieces to get you started.
Other options include writing it yourself and then hiring someone to edit, searching out beginning writers and ask if they would be willing to write an article pro bono. The latter is a great option.
It never hurts to reach out and ask, offer to post their link your site and give them full credit for the work. That way, if someone reads the article on your site and needs to hire a writer, they have the option of clicking the link of that writer.
This means that everyone wins. You get the content you need and they get a link back for potential customers.
For more information about SEO, be sure to check out Digital Flow SEO.