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More and more people are taking the necessary steps to take complete control of their careers by becoming freelancers. This step allows you to work from home (or anywhere you choose) and have total freedom over your schedule.
While this is becoming a popular decision, many people do not know how to get started. While there are many factors that must be considered when beginning the journey to becoming a freelancer, one of the most often overlooked is the marketing aspect.
Things to Consider
When you work as a freelancer, especially as your only job, it is vital that you not only perform your given skills well but also become excellent at marketing. This means that you need to be familiar with the most prominent digital marketing techniques.
While there are several techniques that can and should be utilized, but there is one that should be learned before all others. This digital marketing technique is called SEO or search engine optimization.
Within this article, you will find a myriad of tips and information about setting up a fantastic SEO campaign.
One of the first things you will need to do is set up an amazing website. Before this, however, you need to set up an email to be used only for business purposes. The email is vital to the general running of your business, but the website will serve as a landing point, a representation of you shown to your potential clients.
It is vital to create a stunning and effective website. When you are a beginning freelancer, one of the first things you need to do is build your website, but if you are not a web designer, this can seem like an incredibly difficult task. Of course, the most ideal situation lays with web designers and computer scientists. Not only can they build and design their own website from scratch, their website will also serve as a portfolio of sorts. It will be a showpiece of the freelancer’s talent.
Unfortunately, not everyone is an experienced web designer. Therefore, you will need to find other ways to build your website. Essentially you have two choices. The first option is only viable for those starting out with secured funding. Hire a professional. With this option, you would know that your website is capable hands, but it can be rather expensive. The second option is the most utilized, web hosting service. There are many web hosting services to choose from. They are all relatively cheap and extremely easy to use.
Once you have a website, it is time to get it fully set up for basic use as well as your SEO campaign. This requires full information, photographs, details about your skills, written content, and samples of your work when possible. This is one of the most important parts of developing your brand as well as your SEO campaign.
You will need to develop a list of keywords to use for your campaign. Each keyword must be directly related to the business you are building. Your list should include words that directly relate to your skill set and various services offered, as well as words like freelancer. It is important to add relevant photographs, samples, and links that pertain to your work and experience. You should list all contact information as well as pricing. Your keywords need to be placed strategically throughout the entire site.
The next vital step is to create a business page on all of the top social media platforms. Think of your social media pages as an extension of your website. The main difference is that you will have more chances to actually engage with potential customers. Social media is a way to connect and reach out to many people at the same time.
Be sure to set up a page on all of the major platforms where you will have the biggest reach. Each page should be imbued with links to your website, how to best contact you, and industry relevant information. Not to mention that your keywords need to be scattered throughout your posts and information. Keywords and links are the biggest part of running a successful SEO campaign.
Once you have established your pages, it is wise to begin the process of reaching out to other freelancers, businesses, and bloggers. Ask if they would be willing to post a link to your website on their website. These links are referred to as link backs.
While the biggest social media platforms to consider include Facebook, Twitter, YouTube, and Instagram, there is one that is not always thought of, LinkedIn. Not only is this a type of social media platform, it is specially designed for professionals to connect with each other. There are several ways to do this. Option one is to seek out people within the same industry, option two is to add co-workers, and option three is to connect as many people as possible.
When it comes to connections on a social platform, there is no right or wrong way to do it, per se. However, the strategy should be chosen based off of need. With that in mind, when you are starting a freelance business, your goal is to connect with potential clients. This means that you will need to combine all of the methods for connecting on LinkedIn. Add people from your industry, but also add people from industries that have need of your services. If that potentially applies to a wide range of industries, simply add as many people as you can while sticking to the industries that have the greatest chance of becoming clients.
Once you have a wonderful website and great social media pages full of your chosen keywords along with a nice amount of link backs, you have established an SEO campaign.
Long Term Maintenance
Keep in mind that an SEO campaign has to be maintained. Staying active and producing great content are both vital components of an SEO marketing campaign, it is not a once and done situation. Many other digital marketing techniques include SEO in one form or another. Because of this, SEO is one of the best things you can do for your business.
Hopefully, you have gained enough information to start marketing your new freelance business using an SEO campaign. If you still have questions or would like to make your campaign more location-centric, there is a whole host of information available online. For example, if you live in or near Idaho Falls, simply search the term Idaho Falls SEO and you will find a company that’s based there.