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So, you’ve been running your own business for quite some time, and so far, it’s going well. You have an office set up and decided to get some additional workforce. Your business revenues are ticking over, but you look forward to more. What’s needed to be done? How to reach more prospects and customers? How to make more sales?
Thought it’s becoming less common today, a businessman who runs a traditional brick and mortar business usually ask, “Do I really need to get my business available online?”
There is a lot that’s said about doing business on the internet or putting a business online. To many, it may just sound too complicated or too risky. However, there are many good reasons to begin running your business online.
Among these are:
- improved company image,
- 24/7 visibility,
- better customer support,
- very low startup cost,
- a click away business,
- work anywhere,
- reduced operation costs,
- increased target to the global market,
- and increased business responsiveness.
The following are some ways to help build your business through getting available online:
Do you already have a website?
How’s your website looking? If you haven’t gotten one, then why not? Your company will be a bit of a loner if it lacks a strong online presence. Most businesses nowadays have their own website with flashy images and videos – reaching out to their clients wherever they may be in the world.
And it’s just like that, reaching out to the world. By having a company website through the help of web design services in the Philippines, you’re bound to meet a whole new world of customers especially when you leverage SEO to increase your traffic and rank your business to Google and other search engines. (Learn more about this at SEO Philippines: Pricing of Services in 2018)
If you already have a website, take a long, hard look at it then consider asking yourself:
- Does it tell your company story?
- Does it reach your target clients most relevantly and compellingly possible?
If your answer to any of these two questions is a NO, then maybe it’s time for a bit of makeover.
Your advertising and digital marketing efforts should not just revolve around your website. You need to get your business all over social media, too. The leading platforms include Facebook, Twitter, YouTube, Instagram, and others.
With more and more individual creating accounts to join social media sites and using them regularly, the industry is bound to be bigger in the next years. And if you want your business to survive, you should be keen to use social platforms in your marketing campaign.
Each business today needs to leverage suitable social media channels in the best possible way. And it’s never because it’s currently the “in thing.” Rather because it’s where every target audience is hanging around. People are actively engaging with their favorite brands and connecting with them on any platform, on different levels.
Through providing your business brand some needed social media touch, you’re not only generating more business but also connecting with your customers better thus making it possible to serve them on a higher level. It is what will make your digital marketing easier.
The trick here is to go personal with your strategy, targeting your potential clients with content and messages that are interesting and relevant to them and draw them in to want to know more.
Once you have your accounts running, and you are already building your followers, you shouldn’t just sit back. Social media is a content-hungry phenomenon which involves continuing interests and appetite. So to maintain interest, and to keep your company name out there, you should be posting material to your social media pages on a regular basis.
Regarding content, think about developing some short video clips and animations which puts relevancy about your business and its products and services. You may want to share blogs from your website. Also, you can try out live broadcasts, like for instance, a Facebook Live. Could be interesting if you have an exciting work backdrop and something interesting to say!
Undeniably, there are lots of powerful reasons for you to take your offline business online. With all the benefits that can be reaped by having an online business, many businessmen nowadays have begun launching online businesses for the time, location, and financial freedom it offers. How about you? Have you decided to do the same? It’s just a matter of stepping up your game.