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Mobile users are growing rapidly in numbers. A stat tells that there are 3.08 billion smartphone users in 2021. This number will never stop growing. With companies coming with cost-effective smartphones, everyone can have a smartphone.
It is clear that with the growth of smartphone users, the use of various applications will also increase. There are 2 major application platforms- Android and IOS. Android has around 1.6 billion users and its counterpart, IOS has 1.65 billion users. You can look at this website to hire top iPad app developer.
These numbers cover the majority of the population worldwide. If we talk about IOS, it has around 1.84 million apps in the app store. The competition is very tense. So if you are thinking of creating an ios app or game, you need a precise marketing strategy.
In this article, we will help you to promote your app with the top 10 best strategies. These strategies can make your app a new sensation.
10 Ways To Promote Your App or Game
We will discuss the top 10 ways we can develop the best marketing strategies to promote your app or game.
Make it Free
It might sound absurd to giveaway a free app. But this trick can be handy. After investing soo much in your app, you want a better ROI from it. But how making it free will help?
If you release a free version of your app or game with full features then it can be beneficial. As it will give a taste of your app to the audience. If your app is good enough, the audience will surely love it.
If they use it for free and it was worth it, they won’t think twice about buying the premium app.
The Review Game
You can also submit your app for reviewing process. Several websites can help you with it.
Advantages of submitting your app to a website are-
- You get free publicity.
- They will provide you a market.
- Bloggers can download your apps to give reviews.
A Jaw-Dropping Landing Page
We all know that “The first impression is the last impression”. In an app store, you can’t show much of your creativity. This limits you to show only specific qualities of the app. But creating a landing page is always a good option.
An appealing landing page for your app can do wonders. You can showcase the main features of your app or game and make the audience aware of them.
Looks aren’t everything. You must optimize your landing page with relevant keywords. You can use images and video graphics to attract more people.
Social Media: The Promoter
Social Media is home to around 4.20 billion users. There can’t be a better place than this to promote your app. Whether it’s Facebook or Twitter, a precise marketing campaign can be a victory.
Social Media Marketing is the new trend. It can give you numerous users. Your app will be seen by millions of people.
But a proper marketing strategy is a must.
Give Spotlight To The Positive Reviews
A review can both make or destroy the name of your app. A positive review can create popularity for your app. People will read the reviews before downloading the app.
You can ask for good feedback from your users. They can tell by the experience about any glitch or bug. Proper feedback can help you a lot.
You can fix the glitch or debug the app afterward. This will help you to enhance the user experience and to increase its performance.
A Catchy Advertisement
Advertisements are in the business for a long time. You can’t eliminate an ad from a business. Your app can also be promoted with an appealing advert.
You can hire an advertisement agency. They can give you an amazing advert according to your requirements. Several agencies offer this service, hence it’s important to choose wisely.
Rank High in App Store
Just like ranking higher on a search engine is important for a website. Your app should also rank higher on the app store. This can be achieved with certain steps.
To rank higher on the search result you must focus on using optimum keywords. Finding the right keywords for your app is very essential. After selecting the right keywords, place them in the right areas. The position of a keyword is also important.
Make sure you aren’t stuffing your content with keywords as this can have an adverse effect.
Numbers Are Important
Numbers can play a vital role in promoting your app. We are talking about the ratings of your app. An app with poor ratings can fail miserably. Hence maintaining a constant rating is very important.
App Store considers recent ratings, hence you should have a proper plan to maintain the ratings. Ratings between 4.5 to 5 are always best. But keeping your app in this domain isn’t an easy job.
You can ask for a review from the users by creating an in-app review feature. This can help your users to give you a rating without leaving the app. These numbers can help you to increase the number of app users.
Discounts, Giveaways, And Coupons
This is one of the best ways of attracting a new audience. This will also help you to retain the audience. Using these freebies in the right way is essential.
You can reward users who gave you a positive review. You can also give an undeniable offer to the new users. Discount coupons can also be handy in attracting customers.
Select a proper time and occasion to give away certain offers and coupons to the users.
A Video For The App
An explanatory video for your app can be an amazing tool. You can create an innovative video that will tell about the features of an app. You can also include some unique features of the app in this video.
Keep it short and appealing. You don’t want to stuff the video with every basic detail. Give the required information and a summary of your app. You can use several social media to promote this video.
These were the best 10 ways you can promote the iPhone/iPad application. If your app is new then this is the best way to start your journey. Just create a perfect marketing strategy for your app.
Originally posted 2021-06-01 18:03:38. Republished by Blog Post Promoter