As any successful online store owner will tell you, there’s a lot of factors at play when it comes to attracting customers and convincing them to make a sale. The old adage that Content is King still rings as true today as it ever did, so does the idea that the best commercial websites focus their whole ideology not on talking about how good they and their products are, but about how buying those products can enhance the lives of customers.
Then there’s the reliability of the web hosting, page loading speeds, secure checkouts and a whole bunch of other things to consider.
Yet if there’s one thing that’s just as important, if not more so, it’s the look and feel of your whole site. A good online store needs to be both pleasing on the eye and easy to navigate, the combination of those two simple things going a long way to enticing customers to stick around and make those big purchases.
Thankfully, creating a beautiful, simple-to-navigate website isn’t as hard as it might sound at first. Most of the top eCommerce website builders do all the hard work for you by offering professionally pre-designed themes and templates that you can install on your site at the click of a button.
With that in mind then, here’s our guide to the best eCommerce platforms you should be considering when it comes to finding an attractive theme for your new online store.
There’s a good likelihood you’ve already heard of Wix. One of the most popular online site building tools on the web, it’s the platform of choice for not only scores of store owners, corporate websites, creative portfolios and more. One quick look around the site using its free version, and it’s not difficult to see why many choose Wix over any other leading website builder. Sure, it’s easy to use, but then so are most platforms.
Sure, it’s affordable, but again, it’s not the only tool that is. Yet where Wix stands head and shoulders above its competitors is when it comes to adding a theme to your website.
Not only does the platform boast possibly the biggest selection of beautiful free and premium website templates we’ve ever seen, but most of them are designed to such a high standard that your customers will be certain you spent thousands (rather than a few dollars) on developing your site. Is there any better way to create a powerful first impression on those customers than that? If there is, we certainly can’t think of one.
The image below is just one example of how many leading eCommerce review sites rate Shopify so highly. Wherever you turn in your search for eCommerce success, it’s hard not to bump into some expert or other singing the praises of this powerful, affordable and feature rich tool designed to help everyone from complete beginners to more advanced users make a full time living from their online store.
And of course, that includes eliminating the cost and complications of website design, with a wealth of quality templates available, all of which can be customized to your heart’s content to ensure your site looks completely unique.
Last but certainly not least, we’d be loathe to end this article without tipping our hats to Weebly. Much like Wix, this a catch-all site builder that does just as good a job at building portfolios and personal websites as it does with powerful, high performance eCommerce websites. The website templates you’ll find here come in a range of themes to suit your products and branding, and in our experience, they’re the most easy to customize of any top online store builder.