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When it comes to running any kind of business in the modern landscape, productivity and innovation are essential. If brands want their operations to perform more effectively, they need to ensure that they have the right combination of planning and technology.
While it is planning that will guide the development of a business, in the digital age, it is tech that is proving indispensable for every area of business management.
Unfortunately, in the race to stay relevant, many brands are looking at bleeding-edge tech like AI and virtual reality but forgetting about the proven technologies.
IT now needs to be an integral part of a brand’s foundation, and that means being aware of the most important trends and ensuring that you factor them into your development and your growth strategy. For smart entrepreneurs, here are the often-overlooked technology trends that are still driving the growth of businesses in 2023, 2024.
If there’s a single piece of technology that has transformed the world, it’s the smartphone. Smart business owners have already prioritized device compatibility on their websites.
Mobile use is only growing, and more than ever, consumers are using their phones and their voice assistants to search online, find solutions to pain points, and pay for their purchases wherever they are.
Brands that aren’t making the most from device popularity are going to feel the effects as more and more of the consumer market goes mobile. Plan for how the rise of voice search is going to affect your SEO strategy, and how becoming a featured snippet on Google might be the most crucial goal in 2023, 2024 for every business.
There are so many available types of software that the average business can struggle to identify which ones are necessary and which are simply trending. This can be a hard balance to get right. While you want the latest cutting-edge tools, you don’t want to waste time and money on training to use those types of software that end up being irrelevant to your growth.
Along with the basics, such as accounting and marketing software, the modern business needs to ensure productivity with a robust choice of task management software. It’s this type of technology trend that brands are going to need to embrace in 2020 if they hope to stay on-task and move forward.
With brands leaving Facebook in high numbers, many business owners are asking about the future of social media. Of course, for many businesses, it would be harmful to their growth should they decide to stop making use of the biggest social platform in the western world.
No matter your thoughts on social media, the fact is that those platforms remain indispensable. However, the main shift in 2023 is going to be the demand for a more omnichannel approach to social media.
If you’re still focusing solely on Facebook and Instagram, then you may be missing out on potential audiences that have already left those platforms. Look at Pinterest, Reddit, and TikTok and choose the platform that resonates with your target audience.
While tech-savvy entrepreneurs are making use of AI, Big Data, and the integration of augmented reality into their business strategies, they often forget to consider the ground-level tech.
While trends like AI and data are essential to keep up with, it is the basics of software, smartphones, and social media that are the more immediate issues. Ensure that you prioritize these before you start looking at the more grandiose tech trends of 2023, 2024.
Originally posted 2020-02-26 19:43:47. Republished by Blog Post Promoter