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There are only a few months before the year comes to an end. On the other hand, both big and small businesses are competing for customers. Technological advancements have contributed to the marketing evolution that we continue to experience every year.
This is because businesses have had to change the way they package themselves to attract more customers. Although there are many marketing methods that revolve around the internet, it’s only a chosen few that will not lose their relevance in 2020.
In fact some of them have been advanced so that they can help entrepreneurs to cope with the changes in consumer behavior.
Here is more info on the most reliable streams that you can use to promote your brand in 2020.
SEO is a broad range of things that have to be done to generate organic traffic. Businesses in every industry treasure this organic traffic like gold. This is because it continues attracting visitors that convert into buyers even when an investor is asleep or busy doing something else.
Google actually keeps changing the goal posts. Unlike in the past when the giant search engine gave priority to content that had the most competitive keywords, nowadays it’s the quality of content that matters the most. This means that webpreneurs have to capitalize on great content to appear in the first page of search results.
Besides that, websites will continue to bank on the power of voice search optimization. This is due to the fact that the majority of people are using voice search commands to find information on the internet.
Moreover, chat bots will continue to dominate most websites because they are more economical than hiring customer care executives.
Video clips are here to stay. Research shows that video clips generate more conversions than any other marketing stream. This is obviously because people tend to believe more in what they see.
And for a video to attract more views, it has to be short and of high quality. Keep in mind that most people have tight schedules and therefore can’t spare more than 5 minutes.
And unlike in the past when people didn’t care when a video was recorded, nowadays the masses prefer live clips because they have unedited content.
Google ads have not lost their relevance despite the many evolutions that have been reported in the marketing industry. For a start, the ads are more reliable than those that you see on TV and newspapers.
This is because they reach out to people that require the products or services that you trade in. They also help in promoting a brand beyond a certain geographic location.
With these ads, you can specify the gender and age of your target audience. And that’s not all. You can specify the amount of money that the ads should not exceed on any given day.
VR has changed the way people visit online stores. With a VR device, it’s possible for customers to get a preview of a store even before they literally start to shop for things that they need.
The big industry players such as Amazon and Aliexpress were initially the first lot to embrace this technology. Since they have proved to enhance customer experience, more and more businesses will continue to implement it in the coming year.
For instance, a customer will be able to tell whether he will look great when wearing shoes or clothes that on display in some stores before buying them thanks to virtual reality.