Running a business? In this day and age, if you don’t have a website you’re doing something wrong. Considering that the majority of people look online prior to purchasing, you need a strong web presence.
So let’s assume that you have a website. Great news. Yet just having a website may not necessarily cut the mustard. It needs to be a sleek, smooth and powerful online machine. There’s a few things you can do to your website to keep it up to date, up to scratch and one step ahead of the competition. So spend the next few minutes familiarizing yourself with these hints and tricks.
Data Driven Marketing
When thinking about your target market, just how accurate is the data you are working with? How familiar are you with your competition and their pricing? Do you know the full range of similar products and services similar to yours that are out there in the world wide web? Consider investing in Web Scraping Services; a reliable and proven method for extracting data from the web and compiling into an easy to read spreadsheet. Then you are able to make an informed decision for the exact prices to set. You may charge higher, but offer a premium product or service. Or perhaps you go the bargain bin route. That’s up to you, but make that decision with all the information you can muster.
Search Engine Optimization
If you haven’t heard of Search Engine Optimization (or SEO for short) then you probably shouldn’t be selling stuff on the internet. Essentially, it involves optimizing your web content so that you rank higher on Google and other search engines. People rarely look beyond page one of a search engine results page before making a decision to spend their money, so you want to ensure that you’re on that first page.
Thankfully, website content management systems often have built-in SEO tools. However, proper SEO can be a fine art, so you may also consider hiring some professional help. There are sure to be a number of fine digital agencies in your area who’d be willing to assist.
Testimonials and Reviews
You should already be offering a 5-star product or service, but that doesn’t mean much unless you have real customers or clients spreading the word. Approach some repeat customers and ask them if they’d be willing to provide a testimonial for your website. These real stories and feedback help to assure people that they’re making the right choice when they pick you over your competition.
Encourage people to leave you reviews on Google and Facebook. Speaking of Facebook…
Get Your Social Media Game Face On
Facebook, Instagram and Twitter are powerful platforms that have the potential to reach thousands, if not tens of thousands, of potential customers. The great thing about their paid advertising systems are that they are:
- Scalable, so you can start small and increase your budget as you grow.
- Targeted, so you can reach your target market easier.
Get Web Savvy
So, in order to succeed online, you need a good formula. Begin with a measure of web scraping, to assess the competition and their pricing. Then brew up a solid SEO strategy, and consider employing some outside help to really get it right. Gather testimonials and encourage Google and Facebook reviews, and don’t neglect the rich marketplace that is social media. It can be trial and error, and you may want to invest more in one than another, but the trick is the perfect combination of all the elements.
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