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Without a doubt, WordPress is the most popular website development platform on the planet. This CMS is used by an increasing number of website developers to support around 75 million sites worldwide.
There are so many reasons why WordPress is head and shoulders above other similar platforms. It is a user-friendly, open-source software application which allows web developers to create and customize websites using over 50,000 plugins.
But with so many different tools, how can you know which ones you really need and which ones you can go without?
In this article, we will list the eight essential WordPress tools to help you turn your website into a magnet for visitors.
After choosing the website builder and building your site, you want to do your best to optimize its performance.
One of the best ways to improve your website performance is to use WordPress caching. When you cache, you actually store the website data temporarily in the cache memory so that the user can access it more quickly the next time they open it.
The best WordPress caching plugin is W3 Total Cache. It caches your posts and pages, reduces page loading time and contributes to overall website performance and SEO.
W3 Total Cache has the following benefits:
– page caching
– database caching
– object caching
– browser caching, etc.
In addition, it allows you to integrate CDN services in order to reduce page loading time, as well as save bandwidth up to 80% by minifying and compressing HTTP into HTML, JS and CSS files.
The Jetpack plugin is another must-have tool. As the matter of fact, Jetpack includes a set of tools that can help you improve your website security, performance, appearance and visitor engagement.
In addition, this plugin offers content tools and enables options like spam-free comments, social sharing, related posts, post by email and more. It can help you increase your traffic and create sitemaps.
Still, its most important feature is website protection since it prevents malware attacks and notifies you of any issues found on your website.
Akismet is a default plugin for WordPress and it is so for a good reason. It is an anti-spam tool which checks all your comments and filters out the spammy ones.
This plugin will also show you a status history for each of the comments and highlight the spammy comments. As a moderator, you can view the number of approved comments for each of the users, see the URLs within the comments and, of course, remove malicious links.
We all know how important SEO is, and this tool is perfect for creating content optimized for the web. Everyone who has built their website with WordPress uses the Yoast SEO plugin. This is an immensely popular tool focusing on the readability of your posts and pages.
Yoast SEO is inspired by the concept of a traffic light. If your post is marked yellow or red, it means that it needs to be tweaked, but if the light is green, your content is ready for publishing. One of the best things about Yoast SEO plugin is the fact that it allows you to optimize readability regardless of whether you have a focus keyword or not.
One of the end goals of each website is to increase the number of subscribers and boost sales. If this is your goal too, you may want to check out the OptinMonster toolkit.
This powerful set of tools is great for:
– growing your email list
– increasing your pageviews
– boosting your conversions
– reducing cart abandonment
– increasing your sales, etc.
When it comes to keeping your readers on your website, popups are extremely effective. This plugin offers the best popups that will help you expand your business whether you are a B2B, eCommerce company, agency or publisher.
Another extremely helpful plugin, Google XML Sitemaps lets you search engines like Google, Yahoo and Bing in order to better index your website with a special XML sitemap.
This SEO tool automatically creates the map which allows search engine bots to view and recognize the complete structure of your website, and consequently retrieve the results more efficiently. Also, it will notify search engines each time you create a post about your new content.
Website forms are a great way to interact with your visitors and increase conversions, so creating the best forms for your own website should definitely be on your to-do list.
WPForms has an amazing tool for creating contact forms and other types of forms, which is the reason why they are among the leaders in the industry.
This is only a small part of what you can do with WPForms:
– create drag-and-drop forms without code writing
– use templates to save time
– embed forms into blog posts, pages, sidebar, footer, and so on
With this plugin, you will be able to build online forms in a very simple way and customize them any way you want.
The last plugin on our list is Albacross – a tool for increasing your conversion rate.
Albacross helps you increase your B2B conversions and generate leads by letting you know who is visiting your site and how you can reach those visitors. Moreover, it will help you approach your visitors in the best way in order to effectively land a deal. This plugin shows you which pages engage your audience most and lets you find out the company information so that you can reach them easily.
Another tool by the same company helps you improve account-based marketing by using personalized ads to target companies and influence decision makers.
If you choose WordPress, it is only logical to get the most out of its useful plugins. We think that these eight tools are among the essential plugins for every website developer.
They can help you improve various aspects of your site, from security to conversions, from SEO to caching.
Start using them one by one and you will see your website become more visible and popular in the blink of an eye.