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Tips for Running a Successful Ecommerce Website

Looking to get the most of your ecommerce website?  Here are some tips that might help!

Key Web Pages

Six key webpages an ecommerce website should contain:

Database Speed is Imperative

The speed of your database can make or break your ecommerce website. When visitors come to your site, they will be activating your databases, queering prices, availability and sizes. In this regard, as you want the speed in these queries to be as fast as possible.

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A slow query will make you lose sales as no one likes waiting too long for something. Databases are usually the bottleneck of any ecommerce site’s speed. In this regard, you should have your programmers focusing on optimizing the codes for a speedy experience. Ideally, make sure that your hosting company promises speed and health to you. A slow site is the last thing you want.

Talk to Your Developers and to Hosting Companies about Your Marketing Plans; Keep in Mind SEO

There are numerous factors that have a huge effect on traffic funneling through your website, sales, email marketing, PPC campaigns and promotions being just a few. So, it is essential that you tell the hosting and development company about your plans in marketing so that they can be able to optimize your site in handling whatever comes it way.

 

Invest in the User Experience of Payment Pages

Believe it or not, this is where most sales are lost. This is because customers are very sensitive when it comes with dealing with transactions and security is of prime importance. So, have the basics right when it comes to payment processing as well as secure hosting and get it done right. A hosted shopping cart can help speed this process up too.

Besides that, you need to make sure the pages which take a customer through checkout and delivery offer an experience that they will remember when dealing with your brand.

Have Your Site Easily Accessible to All Your Audience

This is especially worth considering if you have clients or customers overseas. If you have customers abroad, then have a version of your website hosting near these customers. Shopping on a website that is hosted on far away lands can result to a poor experience and people do not really care the reasons behind the poor experience, they will just go away as like earlier mentioned, no one likes waiting around for something that can be delivered quickly somewhere else.

You should also focus on the first byte and not the last. Consumers can be forgiving if you site renders slowly after scrolling the page, provided that the site is loading quickly. So, get the first byte right and do not worry too much about the last one. Your development company as well as your hosting company should work towards having the upper part of your pages loading as fast as possible.

Finally, Measure, Review and Adjust

Your website hosting company should be able to help you in measuring customer experience. Keep you site under review and make adjustments as required to keep it at par.

With these tips in mind, your ecommerce campaign should be a successful one and you should reap the fruits of your efforts.

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One comment

  1. Great tips. These are excellent tips for customer conversion.

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