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As a business owner, you want your branding to be known to a broader scope of an audience so that you’ll have a higher chance of acquiring more clients to make your business grow. One way to boost your marketing is to make your website rank well in search engine page results.
You can achieve this through search engine optimization (SEO).
If you want to improve your website’s SEO, you might want to acquire the services of an SEO company. Here are some tips on finding the best one:
Get referrals from your network
This is possibly the first thing that comes to your mind, and your instincts may be right. You can ask from your colleagues and friends if they have availed the services of an SEO company to let them manage their websites. You can contact them using social media platforms like Facebook and LinkedIn, and then ask for recommendations. The advantage of a referral is that you can quickly get feedback from a previous client, either your friend or colleague, in terms of the output and the delivery of service of the potential SEO expert you will be hiring.
Look for SEO sites or companies that boast top-rated SEO experts
You can easily search in the web for consultancy companies that house SEO experts. The process is like a recruitment agency, wherein the company usually has a list of SEO specialists, and if someone requests for or needs an SEO expert for their website, they will be sending someone to get your SEO tasks done.
The advantage of this is that you would not be wasting too much of your time looking for candidates. However, using a search engine to find a potential SEO specialist will not guarantee that you’ll be getting the best service and person to handle your website. It’s also crucial that you, as the website owner, establish a harmonious relationship with your SEO expert, so both of you will benefit from each other. You’ll achieve your goals while they can master their skills in optimization while getting good pay.
Read reviews from blogs and sites about SEO
This process is similar if you want to try a particular product in the market. Before buying the actual product, you usually look for reviews from people who have tried using the product first. The same is true when hiring an SEO expert: you first need to catch a glimpse of the SEO experts and what their clients have to say about them and their work. Joining SEO blogs and interacting in SEO forums can help you find SEO specialists that can deliver the results you want in your website.
Scan other top-performing websites similar to yours
The moment you want to avail of the services of an SEO company, you should already have a goal or an inspiration on how well you want your website to rank among other sites. A good strategy is to scan sites that you can use as pegs, and look for information on who manages their websites. Similarly, the quality of the sites they are operating reflect how well they deliver results.
Asking the right questions
Referrals from people you know or choosing SEO companies online based on their reviews don’t necessarily mean you’ll be on your way to finding the best one. You have to do your part as well. Part of finding the best SEO company to work with is asking the right questions, too. Here are some guide questions on what to ask to ensure that you’ll be working with the best SEO company to manage your site:
- What are your strategies for improving SEO?
- Who are the previous clients that you have worked with?
- How often will you report the progress and updates regarding my site?
- Do you follow the guidelines in SEO?
- How do you measure your success in optimization?
- How long before I should see the results?
- How much are your service fees and payment terms?
These type of questions will give you an idea if the SEO specialist you’ll be hiring is using white or black hat SEO. You have to make sure that the SEO company you’ll be hiring follows the right guidelines in SEO so that whenever Google updates its algorithm, your website’s performance won’t be affected.
There are a lot of ways to find the best SEO company that will manage your site. Referrals and searching online are two common ways to do so. However, the crucial step in finding the best SEO expert is asking the right questions. This way, you’ll have an idea on which strategies and approaches will be done to your site, and if the SEO expert follows the correct guidelines.