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2019 is approaching, and it is time to recall all the digital advertising trends, best practices that advertisement professionals in 2018 have adopted and applied to continue to offer consumer-centric marketing.
We all know it; the era is now digital! And it’s going to elaborate more in the coming years.
Digital advertising refers to a set of advertising communications actions carried out on the web, in order to reach a specific target.
To plan a good advertising strategy, we present you with all the top Digital advertising trends for 2018 that you can implement to your planning process with personalized, more visual content or implementing data analysis. Next, we discuss the best strategies to get leads, conversions and engagement.
New technologies are coming into our lives. We’re thinking in particular of artificial intelligence or voice search.
The visual content is always going to draw attention, the possibility of creating and generating content that includes relevant and surprising pieces is undoubtedly a method that increases the user’s interest in the brand, the product or its services.
Always choose the right visual content for each moment and network. The images and videos have great value. With the help of new formats such as GIFs, animations, 360 videos, infographics and others, give brands the possibility to enrich their message and achieve to communicate in a more assertive way to your audience.
What is Native Advertising? When designing your brand’s digital marketing plan, this type of advertising is an ingredient that cannot be missed.
In recent years we have seen the emergence and popularization of this technique. And far from disappearing, it is an increasingly important part of the digital strategy.
It is estimated that in 2021 will be no less than 74% of advertising revenue.
In short, it is a fantastic niche for brands and advertisers, with great potential to continue generating increasing profits in the future. Do not miss this unique opportunity in marketing!
The AI is present in many aspects of daily life and digital advertising is no exception. Among its main applications are:
– Programmatic advertisement: basically consist of auctioning the best available advertising space, in such a way, that the intelligent system chooses the best advertisement based on data predetermined by the system.
– Specific algorithms: these codes are becoming more accurate to show the consumer advertising in different formats, which exactly meets their needs and desires, based on the way they have reacted to previous offers. In this way, AI systems choose the ideal advertisement for each person, from thousands or perhaps millions of options.
This technology shows the user details of the visual content combined with virtual elements, to create a unique and attractive experience through smart devices, such as smartphones or tablets.
One of the most important trends in Digital Advertising that 2018 bring is Voice Search. With a more than increasing adoption among users, if you do not start contemplating the voice search, you will be wasting large amounts of queries.
Voice search offers marketers a far clearer idea of user intent. It is the new organic search. It helps you to convert your voice into text on your computer or mobile device faster than you can type.
Digitization is thus progressing and affects our everyday lives more intensively than ever before. In addition to the numerous trends and developments that keep us moving, we should not forget one thing: the originality.
Online promotion campaigns are a fundamental pillar in digital marketing and, this is why digital advertising trends for this year are really innovative. You must acquire all possible knowledge about each one of them and apply those that best suit your promotion plan. Do your research or hire a professional digital marketing agency to help you reach your goals!