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Tsu: Social Media That Pays You!

Do you know how Facebook and Twitter make their money?  Advertisers want to place ads next to the stuff you’re posting.  A team of New York tech entrepreneurs founded tsu, a social network that promises to pay users who help the company make money and grow by posting photos and other content.  “It’s the content creator contributing this valuable content, and frankly, doing all the work,” said cofounder and CEO Sebastian Sobczak.  Sancus Capital believes in it so much, they’ve raised $7 million for Tsu.

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Here’s how it works: Tsu keeps 10% of all revenue it makes from advertisements, third-party applications and sponsorships. The other 90% goes back to users via two separate routes of money, one for content creators and another for the network that recruited the content creator.

One route, or 45% of the total revenue, is distributed based on page views generated by your own content. If you post an amazing viral photo or article and 25 percent of all of tsu’s traffic that day go to your page, then you get a quarter of the user-money for that day.

The other 45% pool gets a bit more complicated, by going out to the social network that helped bring the content poster into the site to start with, creating a recruitment incentive. For instance, if you never post anything yourself, but you recruit Kim Kardashian and she starts posting photos, you receive one-third of the proceeds generated by her pictures (and the person that recruited you gets one-third of what you get, and the person that recruited you gets one-third of what they get, etc.)

Can Tsu Be Successful?
There is a ton of competition in social media, but Tsu seems to have a few things going for them, including celebrity users in the beta testing period such as pro basketball plays Luol Deng, Carmelo Anthony and retired NBA star Penny Hardaway.

The financial appeal is most apparent to celebrities, who start with a built-in following and the potential to grow quickly. But unknown contributors have become stars in their own right in platforms like YouTube, which takes 45% of ad revenue.

Tsu is a social network for now, but a big part of Sobczak’s plans include payments. The revenue accrues in a user’s account on the site, which can be cashed out after $100 or spent with a network of partner retailers. tsu would take a 3% fee on merchant services or peer-to-peer payments there.

Join Tsu!

Source: Bizjournals

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