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If you have been running a blog for a little while, you are probably well on your way to creating something that is popular and read by many visitors.
For a lot of bloggers, this would be the ultimate goal and something which would be of immense value to them. However, there are many other bloggers who want to take this a little step further and create a career from the blog. If you are looking to do the same thing, then here are a few tips that you can use.
Your Blog is Your Showcase
When you start to think about turning your blog into your career, you may get so caught up in what you need to do that you forget to concentrate on the blog itself. However, this website is the reason you are getting visitors and people are reading your content because they like it. It means that any strategy you put in place has to have your blog at the center of it. For example, if you wish to deal with products and companies, they will need to see the type of content you are creating, and how many visitors you are getting.
Create a Media Pack
A media pack is becoming extremely popular among bloggers because it contains all the information a company would need. In this pack, you ideally want to have examples of your content, some information about your visitor numbers, and also contact details for yourself. You can then upload this media package to your website so any companies seeing it can check it immediately. It also means in any correspondence you sent to companies you can attach a link to this media pack for them to check.
One of the quickest ways to attract clients to your blog is to contact them yourself. Look at some companies that you think will fit well with your niche and see if they can be contacted. There are many templates online that can help you with drafting the email. Once you have made contact, you may get a reply asking for more details. At this point, some companies will want to chat with you, so it can be handy to have unlimited conference call facilities available. Once you have agreed on products and a payment that you are happy with, you can then concentrate on creating content for that product. By then you should have set up a time scale and agreed on a marketing plan with the company. This would include where you will publish your content and how often you will republish it.
As you start to gather companies and publish content on their products, you will start to get approaches from other companies wishing you to do the same thing. This is the point where you can really begin to gather pace with your newly found career. Above all, you still need to create engaging content for your readers and ensure that the products will be of interest to them.