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The best way to measure the actual performance of a new website design and also understand how real users feel about your website or application and improve on it is through usability testing.
Usability testing is the process of evaluating a product by testing it with potential users. Unlike the focus groups which force users to accurately self-report their preference, a well-designed user test measures the actual performance of a website.
The primary reason why usability testing is carried out on new designs, websites or product is to identify problems, collect both quantitative and qualitative data and determine how satisfied users are with the product.
In addition, Usability testing is often conducted repeatedly, on prototypes rather than the finished product from early development until a product’s release.
How Usability Testing Works
To effectively run a usability test, a moderator must develop a test plan, recruit participants and analyze their findings. During a usability test, the test moderator assigns some tasks to the user; these tasks are actions that an end user would carry out on a finished product.
While the test is ongoing, the moderator observes each users’ actions, takes note and records the session on video. After the test, he takes out time to analyze the result and make a report on several points of interest which may include the cause of problems, the severity of the problems and things participants liked about the product, design, application or website.
It is very important to conduct usability testing at various times throughout the process of designing the product; this is to ensure that all usability requirements are met in the final product.
Benefits of Usability Testing
The primary advantage of usability testing is to identify problems on product design as early as possible so that they can be fixed before the design is mass produced. In addition, during a usability test, you will
- Discover how satisfied participants are with the design and other products.
- Identify changes that are required to improve user performance and satisfaction
- And also analyze this performance to see if they meet the usability objective
Cost of Usability Testing
The cost of usability testing can be determined by the type of testing, the number of participants for the testing and the number of days the testing will be carried out. In conclusion, although usability testing offers so many benefits, one major disadvantage of usability testing is that it is qualitative which implies that it doesn’t provide a large sample of feedback like questionnaires or focus group might do, however, the feedbacks are accurate. It is also imperative to note that usability testing is not just a milestone. Therefore, every team or organization team must have a well mapped out strategy of how to implement the test results. Read more: https://www.userfeel.com