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Super Useful Tools to Build Your Tech Reporter Contact List and Startup

Startups are now a common thing.  People are well connected via the Internet, and business is at everyone’s finger tips.  When starting a business however, there can be some costs associated, but there is an array of free, freemium, and low-cost services you can use to get started.

Here are some good, great, and interesting examples.

Get visibility for your startup

One of the absolute most effective ways to bring a ton of new viewers to your website is to post on other sites in your niche. Especially if their site is more popular than yours, you should be contacting other digital influencers, engaging with them, and proposing to write a post for their site.  For example, contact sites like “The Small Business Blog” and ask them if they would be ok with doing a guest post on your new startup.

When their followers read your post, they will automatically be drawn to your website and boom! You’ve got more traffic and everything is great. Be sure to keep up the relationship with influencer for future posts and collaboration opportunities.

Get on social media.

Have you been telling yourself that you don’t really need to be on social media to succeed?  Being active on many social media accounts is the key to finding targeted leads, engaging them and bringing more traffic to your site.

Pinterest, Facebook, Twitter, Instagram, LinkedIn, Snapchat, etc.

Create a new piece of content and automatically share on all of the relevant channels and bring many more views and leads to your site. Never underestimate the power of social media to determine the success of your website!

Building a list of press contacts?

There are several services out there, and one of them is Press.Farm, a subscription service that gives you journalists’ email addresses, biographies, and Twitter profiles.

Pressfarm is a web-based platform that helps entrepreneurs find journalists to write about their startups. Build a technology contact list in minutes. Using our filter-enabled media outreach platform, you can now search for journalists from various niches, publications and categories to find the best fit for your story. We believe that narrowing down the field to journalists who are likely to be interested in your startup is much better than sending mass emails.

Starting an email list

TinyLetter is a personal newsletter service brought to you by the people behind MailChimp. People use it to send updates, digests, and dispatches to their fans and friends.  Imagine a stripped-down, free version of MailChimp or Constant Contact that lets you send bulk emails and collect signups. The main restriction is that your list can’t exceed 5,000 emails.

Designing a logo

Sure, you can go on Fiverr for $5 and get a logo, but if you want something a little more original or substantive, you might try Fairpixels, which is a pay-what-you-think-it’s-worth logo design service.

Customer relationship manager

Agile CRM provides a FREE CRM version for up to 1000 contacts, with extras like appointment scheduling, marketing and sales tools, and seamless easy integration into Quickbooks.   1000 contacts should get any business making some money, and the next package up after that allows for 10k contacts at still an affordable cost.

Generating invoices

With Quickbooks integration into Agile CRM, you can manage payments and invoices from contact pages within Agile. Prices start at $11.  Create invoices, track and receive payments, and see invoice history from one place. Low cost, easy integration, organized and convenient access, makes this solution appealing for startup businesses.

Collaborating with your team

Sharing documents through traditional means, such as email, can be potentially risky. There are increasingly new forms of technology that allow employees and business leaders to share documents and work together without that risk.

One of the biggest technology products available for file sharing and storage is the team drive, which offer stringent security along with ease-of-use and the ability to include as many people on the collaborations as is necessary.

Naming your startup

What’s in a name? It’s either a literal description of your company, or it evokes something in your customer. Think: Yahoo, Google. In this edition of WSGR Startup Basics from This Week in Startups, host Jason Calacanis shares tips and tricks for finding a great name. Plus how important is the .com domain?

Send follow-up emails

The easiest, free service we’ve found is Autopest, which lets you schedule and cancel follow up emails simply by adding a bcc recipient.  Get more responses to your emails. Automate email follow-ups to leads, customers, employees, and even friends!

 

Any other comments or pointers? Please leave in the comments section below:

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