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If you want to up the ante of your branding’s marketing game, you’re likely going to want to pursue two things – one is a good web design, and another is to make sure everything else is up to search engine optimization (SEO) standards.
Meeting both at the same time can be tricky and does require careful planning and execution. However, you could also start tapping into a web design and SEO company to be able to meet your needs. First things first, however, is that you might want to know just what sort of steps you have to make to boost your rankings.
What is the importance of a properly designed website and SEO? For instance, it appears 57% of users online actually won’t recommend websites that are poorly designed for mobile use. In fact, nearly 80% of users will actually stop engaging with any form of content if they don’t display properly on their device. Moreover, 61% of users are also likely to drop a website and not return to it if they have trouble viewing it in their device. They’d choose a competing site instead.
Boost Your Rankings with Web Design and SEO
With the above taken into consideration, it’s important to remember that hiring a web design and SEO company for your needs shouldn’t mean just “getting” a company and letting them do all the work. Knowing exactly what needs working on for what purposes is essential to fully understand the approach you’ll want to take for your rankings. Here are some of them:
Have a clean layout
Minimalist is “in” these days, and this isn’t just with the appearance of the site in general. The way you format your website in HTML, such as simple tags like <footer>, <aside>, <section>, <article>, <nav>, and <header> can greatly help Google and other search engines identify parts of your website, making it much easier for them to sift through and identify relevant aspects of your content. This may be a minor detail, but it worth doing.
Avoid Flash if possible
Flash indeed still has a place in today’s digital age as it is best with videos and games. However, if SEO is your goal, Flash really isn’t the way to go. It increases website and page loading times and can be a bummer for viewers who can’t see the Flash content. This can turn them off and have them leave your website instead of staying for what you have to offer. Use Flash only if you’re sure the rest of your website actually loads fast enough. If not, just don’t use it at all and take advantage of HTML 5’s video offerings.
Prioritize page load times
Make sure your alternatives are on point
When we talk of “alternatives,” we are talking about alternative titles, descriptions, and tags for images and other elements. This ensures that readers have some way of knowing what an image is really about even if it doesn’t load. Not only that. Even if some links in some management systems appear as a bunch of letters and numbers (e.g., site.com/?p456), make sure they are in a text form that both search engines and users can easily read and identify.
Make sure your metas and titles are on point
When you search in search engines, you see titles and descriptions of pages, right? This is known as the “meta” of the page, and try to make sure this is a priority that you maintain across your system. Use meta descriptions and titles on every page, so they appear in search engines as elements of your page that are easily identifiable.
In today’s day and age, it’s helpful to go cross-platform with your offerings. In terms of web design, this means making sure elements of your website are present in other platforms. When you publish content, make sure supplementary content are published across other platforms such as social media pages. This establishes a coherent presentation of your brand elements and improves the way people can remember your brand.
The Bottom Line: Boost Your Rankings with Good Web Design
Getting yourself a company to help build both a good website design and SEO strategy can put you in a very advantageous position, but this really only works best if you’re also aware of just what is it you need for your rankings goals. With the above in mind, you can be aware of what you’ll have to ask agencies and companies for assistance, especially if you’re in need of improving your rankings. Being aware of good web design choices and SEO tactics can be a great way of identifying services you’ll likely need from marketing agencies.