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Social media marketing is the most prominent powerful tool, which can bring your business the recognition it deserves. Social media is here to stay, and it is not some teenage passing fancy.
Well, teens do use different social networking platforms to upload pics and share thoughts. However, social media still serves as one of the h3est common channels of digital marketing for online businesses.
Over 3 billion people use the internet daily.
Over 2 billion people have active social networking accounts.
Facebook, Twitter, Pinterest, Instagram, and Google+ have emerged to be few of the most popular platforms among all users. Most of these popular social media platforms have transformed into data supply tools for leading businesses. The truth is that social media is no longer a luxury or an option for most businesses. If you want to make your mark in the digital market, you need to master social media marketing.
Apart from giving overall business promotion a significant boost, social media platforms also act as a great resource of information on a variety of subjects. From financial management to debt relief, social media presents a plethora of resources from where business owners can learn more about their trade. The same also helps in understanding debt program’s conditions that helps in improving profit and get out of the clutches of debt much faster.
Facebook deserves the first mention. Facebook has over 2 billion active users (monthly) as of 2016 reports. Almost all generations use Facebook. It makes the social platform a prime choice for most digital marketers. There are a few ways to advertise on Facebook. While you can surely go for paid ads and sponsored content, the idea is to reach your customers organically. The best way to do this is to come up with an interesting page post and share it with your followers. Most businesses include a CTA in their messages, which will interest the users to check out special offers, new products, and new sites.
From Donald Trump to Jaden Smith, everyone takes to Twitter when he or she has to share their thoughts and opinions. Why should leading brands fall behind? McDonald’s, Nike, Adidas, H&M and many other reputed labels have active Twitter profiles. They start Twitter campaigns and gain over 100,000 retweets and likes. Most successful campaigns follow the hashtag game closely. People on Twitter use hashtags as active filters. Using the right hashtags as per current trends will increase your visibility by thousands, and your post will gain more momentum.
This is the platform of the youth. Gen X, Gen Y, and the millennials use Instagram almost compulsively. Most brands are seizing this opportunity to share their unique content via Instagram stories, galleries, and videos. Boomerang is the funniest feature of Instagram, and we all know, marketing in combination with good humor is the key to legendary success. Many fashion labels are utilizing the new marketing opportunity on Instagram to reach out to new audiences. Offering free giveaways is a wonderful way to engage more people and social influences to your new campaign.
Google owns YouTube and it is the second most favorite search engine for videos. Aside from paid ads on YouTube, you can always upload your ads as regular videos for your fans and potential customers. Small CSR videos, short films, and even TVCs perform very well on YouTube if you can optimize them correctly. Video optimization is the next big trend, which has already been catching up. You will need a good title for your video, a great meta description using the keyword and social sharing options. It will increase your brand visibility and contribute to a positive brand image.
Well, this one might not be a conventional social networking site, but this is a social medium for sure. Yelp is one of the largest online directories for live businesses. If you have a business portal online, you need to register with Yelp. Registering with an active directory increases your visibility. However, managing a yelp profile might not be as easy as managing a Facebook profile. Yelp reviews are somewhat permanent, therefore you need a h3 strategy to curate and manage your customer reviews. You can always offer incentives to your consumers to post honest reviews of your business on Yelp. Be sure not to bribe them for only positive reviews. Yelp is good at spotting artifacts and penalizing companies for the same.
LinkedIn it is perhaps the underdog of all social media. Companies need to hop on LinkedIn and fast. It is a social networking platform, which can connect you to professionals who share your interest or to customers who are looking forward to trying new brands. LinkedIn is a great platform for posting original content as well. It gives you a free blogging opportunity. You can connect your LinkedIn profile and Blog to your active website. LinkedIn is great for all kinds of businesses, especially the ones dealing with IT solutions, Technology, digital marketing and social media marketing. It is tailor-made for B2B enterprises, which are looking for a new market with a high purchasing power.
Pinterest: Pinterest is a search engine. Yes! You read that right. Pinterest gives you access to all kinds of arts, crafts, designs, ideas, business ideas and more. It might have started out for the “artsy folks,” but right now, almost any business can benefit from featuring on this image-blogging cum business social network. Use this social media channel if you have great images and a ready e-commerce site. If you have other seller sites, which sell your products, add the links to the product images. Do not forget to add the correct keywords. Think like a customer and include keywords a customer would use to find you on Pinterest.
Using social media is surely one of the best ways to boost marketing without exceeding your digital marketing budget. Start with a Facebook profile if you have not started already. It is one of the easiest to maintain and manage.
You can reach out to a bulk of the population by posting the right kind of images, text, and videos. Then gradually move on to the other channels. The key is to manage one at a time to make the most of each platform.