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Why Magento Is Preferred By Ecommerce Industries?

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Today, launching an eCommerce store has become a cakewalk, all thanks to turnkey solutions better known as eCommerce platforms. These have assisted numerous aspiring entrepreneurs, especially the ones who lacked the technical knowledge required to launch one. But with so many options available onboard, there are times we can get overwhelmed and end up choosing the wrong one. So, what to do?

Nothing seems to be more profit-spinning than an eCommerce business. According to sources by the end of 2020, online retail sales will the figure of 4,058 billion. The reason is quite obvious; actually, the brick-and-mortar store owners are bringing their businesses online. At present, the rivalry between eCommerce platforms may not be as well-known, but that certainly doesn’t mean it is somewhat a less fierce competition.

Why Magento?

When you are establishing an eCommerce store, there are ample of things that must be taken care of. Right from managing data security to generating traffic, retaining customers, product return, and refund procedures, and the list goes on. Being a requisite for all business categories, ecommerce industry has emerged as a boom across the globe. As a result, business owners are looking around for a solution that offers a blend of scalability, flexibility, and extensibility at your fingertips.

Here’s when Magento comes into play! It may quite interest you to know that the platform seems to have crossed millions of downloads and has gained quite popularity as an eCommerce platform in the digital marketplace.

Down below, I would like to emphasize on certain reasons emphasizing on why Magento keeps on gaining the top spot no matter what.

Open source

One of the prime reasons of the eCommerce platform being used it is available for free in two different versions: Magento Community Edition and Magento Enterprise Edition. However, there are other opensource platforms available such as OsCommerce, OpenCart, Zen Cart, and WordPress, but Magento comprises of rich features, search engine friendly like none other. Experience the ultimate eCommerce solution with a powerful blend of highly scalable design and a wide-ranging support network. At last, using open source tools also means that the platform guarantees a robust performance and enhanced security for merchants and developers.

Security

There is no day without news that yet another business, healthcare organization, or government agency has been compromised by a security breach. Volatility and uncertainty are two negative aspects included in online transactions and data handling. Thus, it becomes of prime importance to opt for a secured technology platform, and nothing beats Magento in regards to security. Right from role-based authentication, PCI compliance, SSL security, Multi-level source validation, and the platform provides end-to-end security and covers every aspect of security. Lastly, it also releases security patches and detailed vulnerability reports on a regular basis.

Visually Appealing Design

In tandem with web development, web design and appeal also plays a crucial role to make a website successful. Will you ever proceed further in a store that looks shabby and confusing? Of course not! This will lead to more shopping cart abandonment or a high bounce rate. By using Magento, one will always have the freedom to choose from countless readymade themes and templates that are available for free.

Third-Party Components Integration

Third-party plugins simplify the routine tasks of Magento store administrators and developers. Magento users can integrate an unlimited number of third-party components with their stores to shorten the development and deployment timeframes. With extensible APIs, one can connect to any external application or plugin seamlessly. It could be a payment gateway, an analytics tool or shipping, and a tracking method. You need to make sure, however, that the authenticity of the 3rd-party vendor is verified before installation or integration.

SEO friendly

No matter how hard you try but building an online store won’t do any good to you if it cannot rank well on Google or other search engines. Search engine visibility is something that drives adequate traffic to your website and leads to conversions. So, you cannot ignore search engine optimization (SEO) when it comes to eCommerce website development. Magento is an SEO-friendly platform and helps you in optimizing your web pages for better rankings. You can measure the traffic on your page, check the content for plagiarism, apply proper Meta tags, and generate site-maps.

In the end,

The one-of-its-kind eCommerce solution leaves no stone unturned when it comes to creating unique, full-lifecycle customer experiences for the end-users, which leads to generating more sales. Using Magento creates a win-win situation between you and your valuable clientele.

Author Bio: Dave Jarvis is working as a Business Development Executive at Ecommerce Development Company – eTatvaSoft.com Specialized in Magento Development. His aim is to sharpen his analytical skills, deepening his data understanding and broaden his business knowledge in these years of his career. Find more information about the company from here. Follow him on Twitter.

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