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SEO is all about a marketing strategy that increases traffic and builds customer base. SEO, to put it simply, is a tactic that helps you put your website in front of the rank when searched on a search engine.
This helps to gather eyes as well as establish a name in the market. Sure, SEO would cost you money but that would be a worthy investment.
Back to the question of whether SEO is good or bad, the answer would definitely be good.
There must always be points to back up any claim. For this reason, few points regarding the advantage of the SEO are mentioned below:
Generates traffic quality
Now, if you are planning to sell your product online in your webpage the first thing that you would want to do is gather a crowd. The customers would want to know you first before you even put our anything in the market.
SEO’s are much inbound in the sense that they are very customer-centric. This makes it a very useful tool as it straight up focuses on the targeted customer. This enables an easy process for the customer who is seeking information.
Initially, options like spamming and all were used to get the crowd, but this strategy was very annoying. It was like shoving information to the faces of the people who were not even interested hoping that they would change their minds. But SEO has made it very target specific. Those who want it are only advertised. This brings in quality traffic that actually would prefer the product.
Ads are not an issue
When you are promoting your webpage you might end up paying for the ads a lot. The thing about SEO is that you do not have to pay for the ads.
SEO is search engine optimization. So, the basic idea of it is to optimize the result in the search. For this the algorithm is important.
Google is one of the search engines. Google’s rankings are based solely on the algorithm. This algorithm has to find out what the best result is for a certain query. Using this idea SEO takes advantage.
For this a lot if researches and high-quality content writing is important. Also, a lot of time has to be invested upon. This should not be an issue in the long run though because once you have invested initially, there is no ongoing cost. After this process everything is free and people would continue to gather around your content.
It is better than PPC
PPC stands for pay per click. When mentioned that SEO is better than PPC, it is in terms of clicks. SEO’s get more clicks than PPC. Surveys show that although PPC ads appear over the likes of organic rankings, more than 70 percent of searches result in a click on an organic result. This is for the first page of the search.
This might be based on the trust that people have for Google’s algorithm. They have built a name is such a way that people would trust anything that Google has on its first page of search results. Yes, the first page of search results. Studies have shown that people rarely opt for going to the second page or more for searches. Because of this reason, if you are able to get a better rank, you would get more clicks on your webpage.
Keeps up with growing competition
According to researches, 61 percent of the marketers claim that improving their SEO is helping them improves their online presence. And for any marketer, this would be a top priority. The very reason marketer would opt for SEO is for building the rhythm that still keeps them in the race. Competition is on a rise and failing is never an option.
With over 60 percent of approval, SEO is definitely a great choice to keep up with the pace. These are some points that would help you decide on why SEO is good for you company. Many companies today are adopting SEO strategies. Many companies have reaped the rewards of implementing SEO for their company. You can refer to a company in your area, such as SEO Company Atlanta if you are looking for more information.