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The Green Business Field Guide

The Green Business Field Guide

Everything you need to know to green your business and grow your profit: What climate change means for your business Running lean and green Future proofing your business This audiobook – based on the acclaimed book The Truth About Green Business – reveals 52 proven business strategies and bite-size, easy-to-use techniques that get results.

Too Big to Ignore: The Business Case for Big Data

Too Big to Ignore: The Business Case for Big Data

Residents in Boston, Massachusetts, are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations…

Social Media Marketing for the Future: Strategies for 2020 & Beyond: Stay Ahead of the Competition. Leverage Changing Online Trends to Grow Your Business (For Facebook, Twitter, Instagram +More)

Social Media Marketing for the Future: Strategies for 2020 & Beyond: Stay Ahead of the Competition. Leverage Changing Online Trends to Grow Your Business (For Facebook, Twitter, Instagram +More)

Seventy-seven percent of the US population is active on social media. Over three billion social media users worldwide. Social media is exponentially more effective and accurate and has much better ROI than traditional advertising and media. Social media marketing is not an option anymore. Your customers – no matter who they are – expect you…

DevOps Handbook: What Is DevOps, Why You Need It and How to Transform Your Business with DevOps Practices

DevOps Handbook: What Is DevOps, Why You Need It and How to Transform Your Business with DevOps Practices

DevOps, both as a culture and as a movement, comes packed with different practices and methodologies that can bring operations and development teams together in to achieve high-quality software whenever needed, making rapid deployments possible. Moreover, with DevOps practices, companies and organizations can create to further improve their products at a much faster pace than…

How to Speak Tech: The Non-Techie’s Guide to Technology Basics in Business

How to Speak Tech: The Non-Techie’s Guide to Technology Basics in Business

In a way that anyone can understand, How to Speak Tech: The Non-Techie’s Guide to Tech Basics in Business spells out the essential technical terms and technologies involved in setting up a company’s website or web application. Nontechnical business listeners will find their digital literacy painlessly improved with each ten-minute chapter of this illustrative story…

Groundswell: Winning in a World Transformed by Social Technologies

Groundswell: Winning in a World Transformed by Social Technologies

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They’re defining you on Wikipedia and ganging up on you in social-networking sites like Facebook. These are all elements of a social phenomenon – the groundswell – that has created a permanent…