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WordPress All-in-One For Dummies (For Dummies (Computers))

WordPress All-in-One For Dummies (For Dummies (Computers))

Everything you need to know about WordPressIf you strive to have a blog that suits your needs, delights your readers, and keeps visitors coming back for more, this book is your ace in the hole! Offering you cream-of-the-crop guidance from eight bestselling books, WordPress All-in-One For Dummies is the only reference you need to get…

Integrated Digital Marketing: The First Playbook for Integrated Marketing with Search Engine Marketing, Social Media Marketing, Content Marketing, Email Marketing, and Retargeting

Integrated Digital Marketing: The First Playbook for Integrated Marketing with Search Engine Marketing, Social Media Marketing, Content Marketing, Email Marketing, and Retargeting

The complete playbook for digital marketing from top-selling author, Eric Carlin. Beginners and experts question their next moves. Do I know enough to succeed with pay-per-click ads? Will email marketing really work me? No matter what questions you have, one thing is certain: you must know what you’re communicating and why. This book will help…

Marketing Digital: Healthcare (Spanish Edition)

Marketing Digital: Healthcare (Spanish Edition)

La digitalización avanza exponencialmente en todos los sectores y la salud no es una excepción. Los medios digitales son fuentes de información muy utilizadas por los profesionales sanitarios y pacientes. Las empresas deben apostar por el cambio de modelo de negocio, impulsando el proceso de transformación digital. Alicia Moder y Pere Florensa, dos profesionales del…

Financial Blogging: How to Write Powerful Posts That Attract Clients

Financial Blogging: How to Write Powerful Posts That Attract Clients

Blogging has become a “must” for many independent and fee-only financial advisors. It’s a great way to build your business by connecting with current and potential clients as well as referral sources. Blogging attracts prospects to your website, media attention, and speaking engagements. It also cements your reputation as a leader in your field. Savvy…

Local Online Advertising For Dummies

Local Online Advertising For Dummies

Kick your local online advertising into high gear with thisfriendly, timely guide! Add the newest means of advertising your business into yourmarketing mix by developing an online advertising strategy. Thisget-down-to-business guide will show you how. Written by executivesfrom Yodle, a New York-based firm specializing in onlineadvertising, this book reveals the best and brightest ways to…

Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth

Video Marketing Strategy: Harness the Power of Online Video to Drive Brand Growth

Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming ‘video first’. Video Marketing Strategy allows marketers to harness the power of…