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The Beginner’s Guide to Content Marketing for Small Businesses: The quick way to know if content marketing is right for your small business, how to create great content and where to learn more

The Beginner’s Guide to Content Marketing for Small Businesses: The quick way to know if content marketing is right for your small business, how to create great content and where to learn more

Industry/Press Reviews “When it comes to finding customers online, content is king. Matt’s book will help your business take the throne.” – Justin Amendola, Head of Global SMB MarComms, Facebook “If you’ve been thinking about using content marketing, but haven’t quite gotten to it or if you’re not quite sure about jumping into content marketing…

Content Marketing: Essential Guide to Learn Step-by-Step the Best Content Marketing Strategies to Attract your Audience and Boost Your Business

Content Marketing: Essential Guide to Learn Step-by-Step the Best Content Marketing Strategies to Attract your Audience and Boost Your Business

Is your business struggling with its Online Marketing goals and profit margins? Would you like to know a special marketing approach that’s built strategically to boost today’s business? If yes, read on… Studies have shown that in just the first 60 seconds of your day, Facebook receives over 4 million likes and about 350,000 tweets…

Straight Talk About Public Relations, Revised and Updated: New Strategies on Social Media and Content Marketing

Straight Talk About Public Relations, Revised and Updated: New Strategies on Social Media and  Content Marketing

The media landscape is constantly changing. The 24-hour online news cycle for magazines, newspapers, TV, and other outlets, along with social media, offers news challenges – and opportunities – to inform and persuade. Most books on public relations are useless. They’re boring academic textbooks written by group consensus filled with outdated scholarly theories or fantasies…

Why Do You Hate Money?: A Fitness Marketing Guide To Create Content That Kills, Craft Copy That Converts, And Master The Science Of Selling Without Selling Out

Why Do You Hate Money?: A Fitness Marketing Guide To Create Content That Kills, Craft Copy That Converts, And Master The Science Of Selling Without Selling Out

Why Do You Hate Money takes an ethical approach to marketingfor health and fitness professionals. The truth is, most people choose a career in health and fitness because it’s changed their life and they want to return the favor. But if you can’t communicate with your audience you’re going to get lost in the noise.…

Fifteen Years, A Branded Content Story: A Collection Of Thought Provoking Essays From Leading Branded Content Experts

Fifteen Years, A Branded Content Story: A Collection Of Thought Provoking Essays From Leading Branded Content Experts

Branded content has become the dominant marketing discipline of the 21st century. The Branded Content Marketng Association (BCMA) has been at the forefront of this rapidly developing phenomenon for the past fifteen years and continues to ‘Promote The Value Of Branded Content’, leading through best practice and shared learning. To mark the BCMA’s landmark fifteen-year…

The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)

The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter)

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning…

Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv

Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv

Coming up constantly with a steady stream of marketing content, stories, and ideas that inspire excitement, interest and banish boring can be challenging. Your content-weary audience is saying “Stop Boring Me!” You cannot connect meaningfully with your audience if you bore them. There’s just too much content chasing too little mindshare today. And most business…