We’ve handpicked some of our favorite recommended Content Marketing self-learning guides and reference books below.
Do you have the opportunity to do what you do best every day? Chances are, you don’t. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths. To help people uncover their talents, Gallup introduced the first version…
What does it take to stand out from the crowd? How do you build a brand people notice, connect with, and trust? What does it really take to get (and keep) a constant flow of incoming and loyal customers and opportunities?In CRAVED, Keli Hammond walks you through the ins and outs of building a brand…
If you want to create content like BuzzFeed that turns a simple click into a money making sale for your business, then keep reading… Did you know, in just the first 60 seconds of your day… 87,500 tweets are posted on Twitter 3.8 Million Google searches are typed 1 Million people are logging into FacebookThat´s…
Do you want to kick-off your successful content marketing business? As a writer, you can enter the lucrative world of content marketing and secure a successful, high-income career.Writers used to earn pennies. Today, everyone needs good writing. It’s a commodity that has made content marketers high in demand. If you can learn how to create…
Metadata for Content Management helps digital content managers design better content organization strategies, and envision and deploy creative ways in which metadata, taxonomy, policy and workflow can be used to make digital content systems more usable, functional and valuable to users.Author David Diamond (DAM Survival Guide) avoids theoretical and academic discussions, instead providing real-world guidance to those…
Want to leverage the power of LinkedIn to fill in your sales pipeline with high-quality B2B leads without spamming people and paying for ads?This book will be your best investment this year.Many B2B companies are spending thousands of dollars per year on people, automation software and paid promotion on LinkedIn without a clear idea of…
As the CMO of one of the fastest growing Video Agencies in the US, Author Chris Carter would hear these questions every… single… day… Should we just hire influencers to create our video content? How do viral videos work? What type of video works best; Hub, Hero or Hygiene? Should we just shoot video on…
***CIM (CHARTERED INSTITUTE OF MARKETING) BOOK OF THE MONTH MAY 2016*** Content marketing just got easierContent marketing is one of today’s growing marketing trends following fast on the heels of social media. It is marketing through creating and sharing content that potential customers find relevant, useful and valuable in order to attract, engage, convert and…
In today’s fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us to manage, adapt, and strike out ahead of the pack. By now, emotional intelligence (EQ) needs little introduction—it’s no secret that EQ is critical to your success. But knowing what EQ is…
There are laws of nature, so why shouldn’t there be laws of marketing?As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also…
