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LinkedIn Marketing: An Hour a Day

LinkedIn Marketing: An Hour a Day

A step-by-step guide for succeeding on the for ”business” social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world’s largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that…

Data-Driven Marketing Content: A Practical Guide

Data-Driven Marketing Content: A Practical Guide

In the world we live in today, more data is being generated than at any other period in human history. However, this wealth of information is causing a data dilemma for small to medium sized enterprises (SMEs), entrepreneurs, and practitioners.With marketing companies and experts struggling to produce business content that delivers strong marketing results and…

Winning at Facebook Marketing with Zero Budget: Optimise your Page and posts for maximum organic reach without paying for ads: A guide to cracking … Algorithm for your Page and your content

Winning at Facebook Marketing with Zero Budget: Optimise your Page and posts for maximum organic reach without paying for ads: A guide to cracking … Algorithm for your Page and your content

Only a tiny minority of your fans actually see the content you put on Facebook. Some research puts this as low as 2%. Using a complex algorithm, taking into account some 100,000 factors, Facebook suppresses your content so only very few of your intended audience sees it unless you pay to “boost” your posts. This…

Survey of Library & Museum Content Marketing Practices

Survey of Library & Museum Content Marketing Practices

The report presents detailed data about how colleges, libraries and museums are marketing their digitized collections and other content through blogs, email, videos, and through major sites such as Pinterest, Facebook, YouTube, Twitter, Google+, Instagram and other venues. The study also looks at marketing through traditional advertising mediums such as space ads and press releases,…

Content Marketing for Technical and Manufacturing Companies

Content Marketing for Technical and Manufacturing Companies

In an increasingly complicated and competitive world, technology and manufacturing businesses need any edge they can get. Why, then, do so many of these companies leave their internet presence at a minimum? Marketing to engineers tasked with making a recommendation to the person with the checkbook can be especially difficult. This book is written from…

The Business of Media Distribution, Second Edition: Monetizing Film, TV and Video Content in an Online World (American Film Market Presents)

The Business of Media Distribution, Second Edition: Monetizing Film, TV and Video Content in an Online World (American Film Market Presents)

Learn how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing). In this updated edition of a bestselling industry staple, experienced media executive Jeff Ulin relates business theory and practice across key global market segments―film,…

Future Marketing: Winning in the Prosumer Age

Future Marketing: Winning in the Prosumer Age

The future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer. The next fifteen years will unleash unprecedented improvements in social connection, efficiency…