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Hispanic Marketing, Second Edition: Connecting with the New Latino Consumer

Hispanic Marketing, Second Edition: Connecting with the New Latino Consumer

Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It’s about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino…

Data Driven Marketing For Dummies

Data Driven Marketing For Dummies

Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to embrace big data and make it work harder to help them sell and market their products. Successful data analysis can help marketing professionals spot sales trends, develop smarter marketing campaigns, and accurately…

Instagram Marketing: Social Media Marketing Guide: How to Gain More Followers With Step-by-Step Strategies and Life-Hacks

Instagram Marketing: Social Media Marketing Guide: How to Gain More Followers With Step-by-Step Strategies and Life-Hacks

100% Tested in real cases and proven ways to gain more Instagram Followers, increase engagement of your content and turn Instagram into a source of incomeSome of the most effective, intensive, and mathematically verified strategies to simply grow your Instagram blog.In Instagram Marketing, you’ll get all that and more. I’ve conducted more than 40 Instagram…

Black Is the New Green: Marketing to Affluent African Americans

Black Is the New Green: Marketing to Affluent African Americans

The general market for luxury goods has become stagnant. Given the new economic reality of the early 21st Century—not to mention the all-important new demographics of the new century—it’s bad business to continue to rely on luxury’s traditional customer base to support sales, or on tired marketing strategies and tactics. In Black is the New Green authors…

Psychodynamics: The new key to understanding target marketing and matchmaking.

Psychodynamics: The new key to understanding target marketing and matchmaking.

Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values, and interests that lead to purchasing decisions―as well as all decisions that a person makes in life. For businesses of all sizes wanting to understand their clients’ and customers’ motivations and interests, Psychodynamics is…

Multi-Platform Advertising Strategies in the Global Marketplace (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

Multi-Platform Advertising Strategies in the Global Marketplace (Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

In todays multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices…

On Target: How the World’s Hottest Retailer Hit a Bullseye

On Target: How the World’s Hottest Retailer Hit a Bullseye

The first behind-the-scenes look at the stunning success of America’s hippest discount retailer Founded in 1962 by Minnesota-based department store Dayton’s, Target has grown to become America’s second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company’s…

Adobe Target Classroom in a Book

Adobe Target Classroom in a Book

Marketers engaged in managing a modern website must quickly determine and deliver the most relevant, personalized experiences at each touchpoint across their digital properties for an often diverse visitor population. The Adobe Target solution (one component of the Adobe Digital Marketing Cloud) provides an optimization solution with intuitive but sophisticated capabilities that leads marketers through…